Infomercial Studio Shoot

We shot the studio portion of the forthcoming infomercial on August 27 and 28. It was a wonderful experience and have high expectations for how this commercial will come together. Special thanks to the talented people at Splash Media in Addison, Texas who worked with our producer Peter Vogt, his team and our team.

Design Can Transform

A very interesting perspective from a Polish designer who has had great success with Eastern European newspaper design. I suspect his success may be due to factors beyond just design but it is interested and thought provoking. See it at TED.

FundraisingINFO.com

FundraisingINFO.com is a well respected consultant and publisher of best practices in the world of fundraising. Yesterday they sent this to their client base:

FundraisingINFO.com is excited to share with our friends and clients an innovative major gift stewardship product from Priceless Legacy Company. Read below to find out more!

Major gifts drive the success of any fundraising campaign and these donors are invaluable to your organization. And, while all organizations cherish these donors and thank them for their contributions, how can you bolster your level of gratitude? If you have patrons that consistently commit to your cause, shouldn't they be more than just names on a wall?

The Life Story Package from the Priceless Legacy Company is the newest offering in major gift stewardship. Whether you are completing a campaign, marketing a planned giving program, recognizing sustained annual giving, or merely looking to honor an esteemed contributor, Priceless Legacy's Life Story is for you.

The Life Story is a custom-written biography of the donor's life presented as a high quality, full color book with accompanying audio-visual elements. The product offers an affordable, unique, and high impactful way to define and capture the life story of the donor in the context of the organization's own mission and narrative.
By leveraging Priceless Legacy's proprietary process and talented team of graphic artists, the company weaves the logos, colors, and images of your honoree and organization into a handsome Life Story coffee table book. The package also includes a DVD photo slideshow and an audio CD of the actual interview. Donors will be continuously reminded of the organization they love as this gift is treasured and passed on for generations!

The Life Story process allows your organization to benefit from the creative experience, as well. A member of your staff (or a Priceless Legacy Consultant) conducts a biographical interview and organizes the honoree's photos-quality time with a donor that every development officer would cherish. You work closely with Priceless Legacy experts to develop a comprehensive interview guide, complete with the questions you wish to ask.

Through the Life Story process, you learn about all aspects of the honoree's life, including competing philanthropic priorities and why your organization means so much to them-and they will love you for asking! By taking your rewards to the next level, you get to know your donors and they gain an undeniable sense of your appreciation. They become more than just names on a wall.

Call 1-877-637-5889 to learn more about how Priceless Legacy can take your major gift stewardship to the next level! The Life Story Package strengthens the bond between donor and organization in a way no other product can.

Honor Now. Remember Forever.

Death Panels and Health Care "Reform"

Regardless of your political opinion on the various ideas for health care reform being passed around Washington and Congressional Town Halls these days, the idea of government "Death Panels" has a lot of people, especially the elderly, scared.

Personally, I think opponents of Obama-care have jumped on this issue because it is much easier to articulate than many of the intricate issues at play. But it does strike a note of concern among many across the political spectrum.

The notion of a government panel passing judgement on who lives and who dies (via regulating access to health care) scares most people to the death they seek to delay. It somehow deprives us of dignity to be thus reduced to a helpless speck of human flotsam adrift in a vast uncaring bureaucratic ocean.

Interestingly, at the core of our humanity is uniqueness. Even identical twins are unique people because their life experiences are divergent. Through the preservation of life stories we can ensure than we are forever remembered of the specialness and dignity of each human life. No government can deny us of that. . . what the heck, we might even find "stimulus" money to pay for it!

Alzheimer's Disease and Life Story books.

The Mayo Clinic understands the therapeutic benefits of life story preservation for victims of Alzheimer's Disease.

As neuropsychologist Dr. Glenn Smith wrote:

"Caregivers become the memory for their loved one with Alzheimer's disease. By gathering memories, you can bring important events and experiences from your loved one's past into the present. You're the link to his or her life history."

This is why families who are faced with the onset of dementia in a client need act quickly to preserve memories of the patient before memory loss or death make it impossible.

I know this from personal experience since my father suffered from the disease. It was hard on the family, especially for my mother who bore the weight of care. A completed Life Story would have eased my father's anxiety and served as a source of comfort for us all.

Ten Reasons Why We Buy

Our staff production artist at Priceless Legacy, Angie Berg, sent this email to her detachment of Legacy Consultants that she coaches. I thought everyone might benefit from reading it.

Hello hard working Legacy Consultants,

As it is my job to motivate you (and myself), I found a great article and pasted the relevant information in this email to give you inspiration and make it a little easier to motivate your prospective Clients and Subjects.

________________________________________

To Turn More Prospects Into Paying Clients, You Must Motivate Them!
By Fabienne Fredrickson - Platinum Quality Author


There's a saying that goes "People don't care how much you know, until they know how much you care." And until you can tell someone what's in it for THEM to work with you, they won't pay attention to you or what you're saying.

Let's look at exactly what your ideal prospects are motivated by: The Motivators. Below is a list of the top 10 reasons, results or benefits that make people buy, according to Jim Edwards and David Garfinkel in the ebook entitled "Ebook Secrets Exposed" www.EbookSecretsExposed.com:

Here, according to them, are the most powerful motivators:

1. Make mo-ney

2. Save mo-ney

3. Save time

4. Avoid effort

5. Get more comfort

6. Achieve greater cleanliness

7. Attain fuller health

8. Escape physical pain

9. Gain praise

10.Be popular

They'll want more. You'll PULL them in. They'll call YOU, as opposed to you chasing THEM. It's such a beautiful thing to watch when that begins happening in your business.

If you want to read the entire article, click on the link below:
http://ezinearticles.com/?To-Turn-More-Prospects-Into-Paying-Clients,-You-Must-Motivate-Them!&id=1253259
________________________________________
What did you think?

I highlighted the motivators that are relative to Priceless Legacy’s products that can be used as motivators for your clients to buy. Below are reasons why these motivators relate to Priceless Legacy.

Save money – The important thing is that it gets done. We encourage people to do this themselves if they have the time (see save time), but if they were to hire a personal historian, the cost would be 3 or 4 times the cost that Priceless Legacy is able to offer due to our streamlined system.

Save time - We take a 2 hour conversation and up to 100 photographs and make a beautiful high quality book that tells your life stories (feelings and facts).

Avoid effort - Talk to us, send in some photographs and we’ll take care of the rest.

Get more comfort - Feels good to be connected – gives a sense of belonging. (Don’t delay and then wait too long)

Achieve greater cleanliness - Finally put all the important photos and stories of your life in one organized place.

Escape physical pain - You will feel regret and unworthiness if you don’t do it. You will also feel a peace of mind when a loved one is no longer with us.

Gain praise - Proud, connected, responsible, generous, smart and forward-thinking. This product makes all of our subjects feel special.

Be popular - Ultimate gift for the subject (and the family and community).

These are the things, statistically, that people want to feel when they purchase something. For one product to cover 8 out of 10 of the top motivators to make people buy makes it easy to sell as long as you know what it is that they want. Hopefully this is a bit of a twist on the messages that you have already been putting out there.

Also, hopefully my little notes from time to time motivate you! Good Luck!

As always, if you need anything, please don’t hesitate. I am here for you.

Sincerely,
Angie Berg

Priceless Legacy = Hickey Freeman

Since I first conceived of the idea for the Priceless Legacy Company, I searched for analogies to describe the concept. Early on I settled on the example of the custom tailoring industry spawning high quality company brands like Hickey Freeman.

In reading the company history on their website, I was struck by the degree to which their vision that "Somewhere between inexpensive off-the-rack garments and high-priced hand-tailoring existed an opportunity for a new enterprise" jives with Priceless Legacy. We too believe that people want quality service and merchandise but at a price that is a fraction of the individual craftsman approach of most personal historians.

Infomercial Images

A few random images from the infomercial testimonials that we recently shot. We have a lot of very happy customers!

Last English WW I Veteran Dies

Harry Patch, the last British veteran of WW I has died. His funeral can be seen here.

The passing of this 111 year old "Tommy" is a reminder that history lives among us in living people. Understanding is there for us too, if we only take the time to seek it. Most of us are not given as much time on earth as Mr. Patch, so how many stories of WW II, Korea, Vietnam and the home front will be lost between the time I write this and the time you read it? A tragedy that much be addressed by us all.

Infomercial Testimonials Shoot

We spent two twelve-hour days on Friday and Saturday shooting testimonials with Priceless Legacy Clients and Subjects at the beautiful Crescent Court Hotel in Dallas.

What a triumph of emotion and positive feedback! Even I forget just how huge an impact our Life Stories have on people and families. It was exhausting but deeply rewarding and affirming.

Our commercial is going be a very productive and effective tool to get the word out.

Thanks to producer Peter Vogt and his team at Planned Reaction.