Observations about the concept of life story preservation and PLC execution to date:
1. Everyone loves the idea – that does not mean they intend to act
2. The mission is good and needs to be done
3. People don’t typically search for this product – it needs to be suggested
4. Customers need assistance in the buying process
a. Encouragement for doing (not a vanity, it will “work” etc.)
b. That the price is valid (not too high or too low)
5. People are happy when they take the time to preserve their legacies
a. Those who act (the subjects)
b. Those who receive (benefit)
6. People need help getting started. .. and to finish
a. Remind them that it is important
b. There is no way to fail (except to not start)
c. No right or wrong only incomplete
7. Operations must be simplified constantly – resist the customers’ pressures to over customize
Challenges
1. People only fully recognize the need when it is too late (when death or dementia has taken the subject).
2. People cannot assess the economic value of the product because they have no reference points
3. Mass customization is a challenge because some customers think they have special circumstances. – (but also a big justification for the need).
4. Hassle factor, especially with photos, is high.
5. Lack of social consequence for non-action.
6. People tend to obsess with documenting “down” the family tree (their children and grandchildren) – but defer action “up” the family tree (their parents and grandparents)
Bright spots / advantages
1. Societal interest is still high. Demographics are favorable.
2. Digital image capture has revolutionized and democratized the memory preservation business. Now that we can capture and save all these billions of images, who will capture the stories that go with them?
3. As mass media fragments into smaller and smaller niches, is not the family the ultimate micro-niche?
4. Customer Satisfaction is extremely high for those who complete their projects.
Company Specific Lessons Learned
1. We are competing against “non-consumption” (doing nothing) and inertia not high priced personal historians ($5-10K) as we originally thought.
2. Urgency (even with dying subjects) is difficult to convey
3. Mortality is the “elephant in the room” that no one wants to face. This undermines taking action. “If I finish my book, I will die” on some subconscious level.
4. People are habituated to procrastination. “Those photos have been in the box for 60 years for a reason – why should I act now?”
5. We need LCs who sell and not people who can execute
6. Better to centralize operations (interviewing, photo organizing) to ensure quality and consistency.
7. Even after buying, customers will procrastinate making progress. It is therefore important to collect money early and not rely on customer completion.
8. Family incomes must exceed $100K to justify purchase. A professional education level also correlated with the drive to action.
9. Invisible psychological motivations drive behavior (e.g. sibling rivalry, desire for parental approval etc.)
10. Static web presence alone is not enough to drive sales activity.
Wednesday, January 27, 2010
Priceless Legacy to "Hibernate"
This is the communication that I never hoped nor planned to write. After a year of planning and another year and a half of execution, I have decided to shut down (or hibernate) Priceless Legacy. In simplest terms I have simply failed to create a replicable, scalable and effective process for selling our Life Story products. We figured out a lot of the operations side of the puzzle but without an effective sales “machine” the business does not work.
To the extent possible, we will manage the wind-down in a professional and honest way so that none of the people who believed in us will be harmed or left with a sour taste.
From the start, our vision was to build a company dedicated to helping people preserve their life stories and lessons for the benefit of current and future generations. Our plan was to build an organic direct selling organization (like a Tupperware or Mary Kay) of part-time Legacy Consultants who would evangelize and spread the word regarding the importance of life story preservation and the PLC solution. Virtually everyone I encountered in the planning, launch and execution phases underscored the intrinsic value in the product and concept. Indeed, we joked internally that those who did not endorse the idea clearly “lacked a soul.”
We knew the economy was tough (“worst in 75 years . . .”) but I was confident that the inherent “pricelessness” of the product was so attractive as to compel some level of market support. Initially, our beta test Legacy Consultants had good luck in selling the basic Life Story package for $899 – an unprofitable price that we adopted to get orders in the door so we could develop processes. By month five, we were ahead of plan in both LC recruiting and Life Story sales. Then our growth stalled. We sought advice in better recruiting, engagement and retention, but were unable develop a consistent volume of sales from our LCs. Most LCs would talk to a few friends and then give up forever. There were notable exceptions, but an “interested core” of four or five could not “move the needle” and second level recruiting never took hold meaningfully.
All the while, I personally continued to sell Life Stories on a consistent and almost effortless manner. This caused us to question whether perhaps the issue was just getting in front of more people with a professionally crafted sales message. That insight led to the infomercial direct marketing strategy which was, quite explicitly, a “bet the company play.”
The infomercial we tested in October was a critical success and presented the company well. Unfortunately a $14,000 media investment yielded 253 phone calls and only one sale. I listened to every single call and learned that price was indeed an issue and that these regular American households could not afford four payments of $379.
Ancestry.com was watching the commercial (and had been aware of our efforts due to outreach on my part). We crafted a web affiliate test with them that has been running since December 4. We have had about 800 visitors to our site since that time. Surprisingly, not one single sale has resulted. During most of that time, the price point presented was $299 for our new Personal Biography concept (“Life Story Lite”) which is designed to be more affordable.
Finally, in a fourth iteration of a strategy to sell this product during December and early January, I tried to line up one or more retail partners. Through discussions with a number of retailers, I learned that people like the concept but generally think the price point too high for their base (even at $299)
Some investors have generously offered additional capital to continue to execute our plans. I cannot, in good faith, accept such investment when I no longer believe in the viability of our offering. In short, I had thought sales would be comparatively easy and operations the real challenge. In fact, we figured out the operations but never did develop a replicable marketing process.
As such, I am taking steps to put the company into hibernation.
Thank you again for your support of this company and timeless and important mission. Not all good ideas are good businesses and this is a lesson I have taken to heart. Someday someone will figure this market out. It is simply too important a cause to lie dormant forever. Perhaps Disney was wrong, dreams don’t always come true; but they are still worth chasing.
To the extent possible, we will manage the wind-down in a professional and honest way so that none of the people who believed in us will be harmed or left with a sour taste.
From the start, our vision was to build a company dedicated to helping people preserve their life stories and lessons for the benefit of current and future generations. Our plan was to build an organic direct selling organization (like a Tupperware or Mary Kay) of part-time Legacy Consultants who would evangelize and spread the word regarding the importance of life story preservation and the PLC solution. Virtually everyone I encountered in the planning, launch and execution phases underscored the intrinsic value in the product and concept. Indeed, we joked internally that those who did not endorse the idea clearly “lacked a soul.”
We knew the economy was tough (“worst in 75 years . . .”) but I was confident that the inherent “pricelessness” of the product was so attractive as to compel some level of market support. Initially, our beta test Legacy Consultants had good luck in selling the basic Life Story package for $899 – an unprofitable price that we adopted to get orders in the door so we could develop processes. By month five, we were ahead of plan in both LC recruiting and Life Story sales. Then our growth stalled. We sought advice in better recruiting, engagement and retention, but were unable develop a consistent volume of sales from our LCs. Most LCs would talk to a few friends and then give up forever. There were notable exceptions, but an “interested core” of four or five could not “move the needle” and second level recruiting never took hold meaningfully.
All the while, I personally continued to sell Life Stories on a consistent and almost effortless manner. This caused us to question whether perhaps the issue was just getting in front of more people with a professionally crafted sales message. That insight led to the infomercial direct marketing strategy which was, quite explicitly, a “bet the company play.”
The infomercial we tested in October was a critical success and presented the company well. Unfortunately a $14,000 media investment yielded 253 phone calls and only one sale. I listened to every single call and learned that price was indeed an issue and that these regular American households could not afford four payments of $379.
Ancestry.com was watching the commercial (and had been aware of our efforts due to outreach on my part). We crafted a web affiliate test with them that has been running since December 4. We have had about 800 visitors to our site since that time. Surprisingly, not one single sale has resulted. During most of that time, the price point presented was $299 for our new Personal Biography concept (“Life Story Lite”) which is designed to be more affordable.
Finally, in a fourth iteration of a strategy to sell this product during December and early January, I tried to line up one or more retail partners. Through discussions with a number of retailers, I learned that people like the concept but generally think the price point too high for their base (even at $299)
Some investors have generously offered additional capital to continue to execute our plans. I cannot, in good faith, accept such investment when I no longer believe in the viability of our offering. In short, I had thought sales would be comparatively easy and operations the real challenge. In fact, we figured out the operations but never did develop a replicable marketing process.
As such, I am taking steps to put the company into hibernation.
Thank you again for your support of this company and timeless and important mission. Not all good ideas are good businesses and this is a lesson I have taken to heart. Someday someone will figure this market out. It is simply too important a cause to lie dormant forever. Perhaps Disney was wrong, dreams don’t always come true; but they are still worth chasing.
Tuesday, January 12, 2010
Typical Testimonial Letter
Typical Testimonial Letter:
Since we received the beautifully bound, high quality book of our life story, "Still Smiling Through The Years", that you so skillfully edited and published, we haven't been able to put it down. Each time we read through it, it amazes us that the warmth and our true life-purposes were skillfully brought out during the editing and layout process. The captions and
summaries were artfully displayed.
We were delighted that even though some of our pictures were 3rd and 4th
generation photos, the scanner produced them even clearer than the
originals. The dust cover was also beautifully done, a fourth generation
photo.
Our family considers this, our life story, one of our most treasured
possessions. In case of a fire...it will be the one thing we grab to save
for the next generations...it's priceless!
We can't thank you enough for your professional help and encouragement
through this very worthwhile project.
Wednesday, December 2, 2009
Ancestry.com Marketing Relationship Announced
Beginning on December 3, Priceless Legacy will be one of six service/product offerings on Ancestry.com's Expert Connect page. We will offer Personal History products including the $299 Personal Biography alongside of the Deluxe Life Story Package of $1199.
We are excited to work with the premier provider of genealogical data and services in the world.
Monday, November 30, 2009
Holiday Poem from Iraq
As a former Marine, I receive a lot of patriotic emails. This one seemed especially poignant for the season we've entered. It also captures an essence of family legacy and tradition that is so central to the work we do at Priceless Legacy.
A Different Christmas Poem
The embers glowed softly, and in their dim light,
I gazed round the room and I cherished the sight.
My wife was asleep, her head on my chest,
My daughter beside me, angelic in rest.
Outside the snow fell, a blanket of white,
Transforming the yard to a winter delight.
The sparkling lights in the tree I believe,
Completed the magic that was Christmas Eve.
My eyelids were heavy, my breathing was deep,
Secure and surrounded by love I would sleep.
In perfect contentment, or so it would seem,
So I slumbered, perhaps I started to dream.
The sound wasn't loud, and it wasn't too near,
But I opened my eyes when it tickled my ear..
Perhaps just a cough, I didn't quite know, Then the
sure sound of footsteps outside in the snow.
My soul gave a tremble, I struggled to hear,
And I crept to the door just to see who was near.
Standing out in the cold and the dark of the night,
A lone figure stood, his face weary and tight.
A soldier, I puzzled, some twenty years old,
Perhaps a Marine, huddled here in the cold.
Alone in the dark, he looked up and smiled,
Standing watch over me, and my wife and my child.
"What are you doing?" I asked without fear,
"Come in this moment, it's freezing out here!
Put down your pack, brush the snow from your sleeve,
You should be at home on a cold Christmas Eve!"
For barely a moment I saw his eyes shift,
Away from the cold and the snow blown in drifts..
To the window that danced with a warm fire's light
Then he sighed and he said "Its really all right,
I'm out here by choice. I'm here every night."
"It's my duty to stand at the front of the line,
That separates you from the darkest of times.
No one had to ask or beg or implore me,
I'm proud to stand here like my fathers before me.
My Gramps died at ' Pearl on a day in December,"
Then he sighed, "That's a Christmas my 'Gram will always remember."
My dad stood his watch in the jungles of ' Nam ',
And now it is my turn and so, here I am.
I've not seen my own son in more than a while,
But my wife sends me pictures, he's sure got her smile.
Then he bent and he carefully pulled from his bag,
The red, white, and blue... an American flag.
I can live through the cold and the being alone,
Away from my family, my house and my home.
I can stand at my post through the rain and the sleet,
I can sleep in a foxhole with little to eat.
I can carry the weight of killing another,
Or lay down my life with my sister and brother..
Who stand at the front against any and all,
To ensure for all time that this flag will not fall.."
" So go back inside," he said, "harbor no fright,
Your family is waiting and I'll be all right."
"But isn't there something I can do, at the least,
"Give you money," I asked, "or prepare you a feast?
It seems all too little for all that you've done,
For being away from your wife and your son."
Then his eye welled a tear that held no regret,
"Just tell us you love us, and never forget.
To fight for our rights back at home while we're gone,
To stand your own watch, no matter how long.
For when we come home, either standing or dead,
To know you remember we fought and we bled.
Is payment enough, and with that we will trust,
That we mattered to you as you mattered to us."
LCDR Jeff Giles, SC, USN
30th Naval Construction Regiment
OIC, Logistics Cell One
Al Taqqadum, Iraq
A Different Christmas Poem
The embers glowed softly, and in their dim light,
I gazed round the room and I cherished the sight.
My wife was asleep, her head on my chest,
My daughter beside me, angelic in rest.
Outside the snow fell, a blanket of white,
Transforming the yard to a winter delight.
The sparkling lights in the tree I believe,
Completed the magic that was Christmas Eve.
My eyelids were heavy, my breathing was deep,
Secure and surrounded by love I would sleep.
In perfect contentment, or so it would seem,
So I slumbered, perhaps I started to dream.
The sound wasn't loud, and it wasn't too near,
But I opened my eyes when it tickled my ear..
Perhaps just a cough, I didn't quite know, Then the
sure sound of footsteps outside in the snow.
My soul gave a tremble, I struggled to hear,
And I crept to the door just to see who was near.
Standing out in the cold and the dark of the night,
A lone figure stood, his face weary and tight.
A soldier, I puzzled, some twenty years old,
Perhaps a Marine, huddled here in the cold.
Alone in the dark, he looked up and smiled,
Standing watch over me, and my wife and my child.
"What are you doing?" I asked without fear,
"Come in this moment, it's freezing out here!
Put down your pack, brush the snow from your sleeve,
You should be at home on a cold Christmas Eve!"
For barely a moment I saw his eyes shift,
Away from the cold and the snow blown in drifts..
To the window that danced with a warm fire's light
Then he sighed and he said "Its really all right,
I'm out here by choice. I'm here every night."
"It's my duty to stand at the front of the line,
That separates you from the darkest of times.
No one had to ask or beg or implore me,
I'm proud to stand here like my fathers before me.
My Gramps died at ' Pearl on a day in December,"
Then he sighed, "That's a Christmas my 'Gram will always remember."
My dad stood his watch in the jungles of ' Nam ',
And now it is my turn and so, here I am.
I've not seen my own son in more than a while,
But my wife sends me pictures, he's sure got her smile.
Then he bent and he carefully pulled from his bag,
The red, white, and blue... an American flag.
I can live through the cold and the being alone,
Away from my family, my house and my home.
I can stand at my post through the rain and the sleet,
I can sleep in a foxhole with little to eat.
I can carry the weight of killing another,
Or lay down my life with my sister and brother..
Who stand at the front against any and all,
To ensure for all time that this flag will not fall.."
" So go back inside," he said, "harbor no fright,
Your family is waiting and I'll be all right."
"But isn't there something I can do, at the least,
"Give you money," I asked, "or prepare you a feast?
It seems all too little for all that you've done,
For being away from your wife and your son."
Then his eye welled a tear that held no regret,
"Just tell us you love us, and never forget.
To fight for our rights back at home while we're gone,
To stand your own watch, no matter how long.
For when we come home, either standing or dead,
To know you remember we fought and we bled.
Is payment enough, and with that we will trust,
That we mattered to you as you mattered to us."
LCDR Jeff Giles, SC, USN
30th Naval Construction Regiment
OIC, Logistics Cell One
Al Taqqadum, Iraq
Wednesday, November 25, 2009
Old Testament Wisdom on Thanksgiving
And he shall turn the heart of the fathers to the children, and the heart of the children to their fathers, lest I come and smite the earth with a curse.
Malachi 4:6 (the last line of the Old Testament)
Thursday, November 19, 2009
HealthyLife Radio Interview
Please listen to my radio interview with Dr. Ed Poole of HealthyLife.net Radio.
Wednesday, November 18, 2009
New Product: The Personal Biography for $299
We have a new product called the Personal Biography. Retailing for only $299, it is a truly affordable personal history product that even your most stubborn clients can afford.
It takes a one hour phone interview (using a standard questionnaire) and up to 15 photographs and turns it into a simple but elegantly beautiful 8" x 8" hardcover book.
All production and interviewing is done from the central Priceless Legacy office. Client/subjects may review and revise their draft once. Layout choices are left to the company and the designs are much simplified.
This product answers the hole in our lineup for those who want a high quality, yet simple and affordable alternative to what we now call the Deluxe Life Story package.
Extra copies will cost $59.
Friday, November 13, 2009
Tuesday, November 10, 2009
Happy Birthday Marines
Happy Birthday Marines!
When it comes to organizations that appreciate heritage and the infinite collective value of individual life story narratives, it is hard to beat the US Marine Corps. I am proud to have served and on this 234th anniversary of the Marine Corps founding, I salute all who have, will or are serving our nation.
The Marines I have seen around the world have the cleanest bodies, the filthiest minds, the highest morale, and the lowest morals of any group of animals I have ever seen. Thank God for the United States Marine Corps!
Eleanor Roosevelt, 1945
Monday, November 9, 2009
Pioneer on Aging Studies has died
As director of the Center on Aging, Health and Humanities at George Washington University, Dr. Gene Cohen wrote about that "'summing up' phase of life that he said emerges most often from our late sixties into our eighties or beyond. In this phase, says Cohen, people are reexamining and assessing their lives, looking back not only at what happened but at what they learned from it. As 'keepers-of-the-culture, people who reach this phase begin to share their lessons and fortunes through autobiography and personal story telling, philanthropy, community activism, volunteerism and other forms of giving back.' They are also often motivated to develop creative new strategies for dealing with 'unresolved conflicts and unfinished business.'
...
"Although some aspects of brain function decline with age, writes Cohen, the 'older brain is more resilient, adaptable, and capable than we thought.'
When we’re young, for example, we tend to favor one side of the brain over the other. In the second half of life we tend to integrate the hemispheres, essentially 'moving to all-wheel drive.' Autobiography, because it engages both sides of the brain, is like 'chocolate for the brain,' says Cohen.
Moreover, as we age, we have a stronger impulse to tell our life story. We may not tell that story any better than a younger person would, but we are more motivated to do so—not only because storytelling and reminiscence are part of the natural work of elders, but also because they 'become appealing ways of giving back—sharing what we have learned.' "
That's from McNees, The Beneficial Effects of Life Story and Legacy Activities (published in The Journal of Geriatric Care Management)
You can read Cohen's book,* **The Mature Mind: The Positive Power of the Aging Brain. *Also available, free, online: Cohen, Gene D. “Ongoing Psychological Growth with Aging: Autobiography and The Summing Up Phase.” *International Reminiscence and Life Review Conference 2007: Selected Conference Papers and
Proceedings* (November 15-16, 2007, San Francisco, CA), pp* 33-39*.
Available free online at
...
"Although some aspects of brain function decline with age, writes Cohen, the 'older brain is more resilient, adaptable, and capable than we thought.'
When we’re young, for example, we tend to favor one side of the brain over the other. In the second half of life we tend to integrate the hemispheres, essentially 'moving to all-wheel drive.' Autobiography, because it engages both sides of the brain, is like 'chocolate for the brain,' says Cohen.
Moreover, as we age, we have a stronger impulse to tell our life story. We may not tell that story any better than a younger person would, but we are more motivated to do so—not only because storytelling and reminiscence are part of the natural work of elders, but also because they 'become appealing ways of giving back—sharing what we have learned.' "
That's from McNees, The Beneficial Effects of Life Story and Legacy Activities (published in The Journal of Geriatric Care Management)
You can read Cohen's book,* **The Mature Mind: The Positive Power of the Aging Brain. *Also available, free, online: Cohen, Gene D. “Ongoing Psychological Growth with Aging: Autobiography and The Summing Up Phase.” *International Reminiscence and Life Review Conference 2007: Selected Conference Papers and
Proceedings* (November 15-16, 2007, San Francisco, CA), pp* 33-39*.
Available free online at
Wednesday, November 4, 2009
How to Retain Clients Who Can't Afford You
Dan Curtis is a very thoughtful personal historian who works in British Columbia. His blog is a great source of insights into the personal historian profession. Today's blog entry is about Retaining Clients Who Can't Afford You. I recommend the read.
Wednesday, October 28, 2009
Infomercial Results
Our infomercial data is finally in house. Although we got a lot of responses (calls and website visits), we found that the quality of leads was not what we expected. We are following up with telephone calls to those who requested more information and that conversion rate will dictate our future direction.
For the second test, we may use DJ endorsed radio spots in a local test.
Stayed tuned. It is all very interesting.
For the second test, we may use DJ endorsed radio spots in a local test.
Stayed tuned. It is all very interesting.
Wednesday, October 14, 2009
New Infomercial Media Schedule
New Infomercial Schedule (a few times have changed):
All times are Central
Inspirational Cable National 10/15 Thur 1230 AM
KNOE CBS Monroe, LA 10/15 Thur 1:00 AM
WBFS My Miami 10/15 Thur 6:00 AM
NNOE CW Monroe, LA 10/15 Thur 12:00 PM
Ion Cable Cable National 10/15 Thur 12:00 PM
WPXP Ion West Palm Beach 10/15 Thur 12:00 PM
KNOE CBS Monroe, LA 10/16 Fri 1:30 AM
KAQY CW Monroe, LA 10/16 Fri 1230 AM
CMT Cable National 10/16 Fri 0430 AM
KFWD Ind Dallas 10/16 Fri 6:00 AM
TV Guide Cable National 10/17 Sat 1:30 AM
Travel Cable National 10/17 Sat 2:30 AM
Gospel Cable National 10/17 Sat 5:30 AM
KTPX Ion Tulsa 10/17 Sat 8:30 AM
KOPX Ion Oklahoma City 10/17 Sat 10:30 AM
KNOE CBS Monroe, LA 10/17 Sat 1030 PM
KAQY ABC Monroe, LA 10/17 Sat 1030 PM
NNOE CW Monroe, LA 10/17 Sat 2:30 PM
KETK NBC Tyler 10/17 Sat 12:00 PM
WCSC CBS Charleston 10/18 Sun 6:00 AM
KATV ABC Little Rock 10/18 Sun 12:30 PM
WFPX Ion Raleigh 10/18 Sun 1:00 PM
WWSB ABC Tampa 10/18 Sun 3:00 PM
KNWS Ind Houston 10/18 Sun 11:00 PM
Bravo Cable National 10/19 Mon 4:00 AM
All times are Central
Inspirational Cable National 10/15 Thur 1230 AM
KNOE CBS Monroe, LA 10/15 Thur 1:00 AM
WBFS My Miami 10/15 Thur 6:00 AM
NNOE CW Monroe, LA 10/15 Thur 12:00 PM
Ion Cable Cable National 10/15 Thur 12:00 PM
WPXP Ion West Palm Beach 10/15 Thur 12:00 PM
KNOE CBS Monroe, LA 10/16 Fri 1:30 AM
KAQY CW Monroe, LA 10/16 Fri 1230 AM
CMT Cable National 10/16 Fri 0430 AM
KFWD Ind Dallas 10/16 Fri 6:00 AM
TV Guide Cable National 10/17 Sat 1:30 AM
Travel Cable National 10/17 Sat 2:30 AM
Gospel Cable National 10/17 Sat 5:30 AM
KTPX Ion Tulsa 10/17 Sat 8:30 AM
KOPX Ion Oklahoma City 10/17 Sat 10:30 AM
KNOE CBS Monroe, LA 10/17 Sat 1030 PM
KAQY ABC Monroe, LA 10/17 Sat 1030 PM
NNOE CW Monroe, LA 10/17 Sat 2:30 PM
KETK NBC Tyler 10/17 Sat 12:00 PM
WCSC CBS Charleston 10/18 Sun 6:00 AM
KATV ABC Little Rock 10/18 Sun 12:30 PM
WFPX Ion Raleigh 10/18 Sun 1:00 PM
WWSB ABC Tampa 10/18 Sun 3:00 PM
KNWS Ind Houston 10/18 Sun 11:00 PM
Bravo Cable National 10/19 Mon 4:00 AM
Friday, October 9, 2009
Infomercial Preview and Schedule.
Advance look at our full 28.5 minute infomercial: Online Version.
Here is the schedule (all times are Central) - set your Tivo or watch live
Station Affiliate Market Date Day Central Time
Ion Cable Cable National 10/14 Wed 10:00 AM
Inspirational Cable National 10/15 Thur 1230 AM
CMT Cable National 10/15 Thur 0430 AM
WBFS My Miami 10/15 Thur 6:00 AM
WPXP Ion West Palm Beach 10/15 Thur 12:00 PM
TV Guide Cable National 10/16 Fri 1:30 AM
Travel Cable National 10/16 Fri 2:30 AM
Biography Cable National 10/16 Fri 6:00 AM
KFWD Ind Dallas 10/16 Fri 6:00 AM
Gospel Cable National 10/17 Sat 5:30 AM
KTPX Ion Tulsa 10/17 Sat 8:30 AM
KOPX Ion Oklahoma City 10/17 Sat 10:30 AM
ABC Family Cable National 10/18 Sun 1:30 AM
WCSC CBS Charleston 10/18 Sun 6:00 AM
KATV ABC Little Rock 10/18 Sun 12:30 PM
KETK NBC Tyler 10/18 Sun 1:00 PM
WFPX Ion Raleigh 10/18 Sun 1:00 PM
WWSB ABC Tampa 10/18 Sun 3:00 PM
KNWS Ind Houston 10/18 Sun 11:00 PM
Wednesday, October 7, 2009
Five Reasons to Hire a Personal Historian
Good article on five reasons to hire a personal historian on Dan Curtis' always interesting and informative blog.
Tuesday, October 6, 2009
Priceless Legacy First Anniversary
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The Priceless Legacy Company team celebrated its first anniversary as a company. Launched at the economy was falling apart in October, 2008, the company has made great progress in realizing the vision that every person's life story can and should be preserved.
With a national cable television infomercial being tested October 14-18, the company is about to enter a new phase of growth and positive evolution.
Featured in the photograph are Angie Berg and Andrew Tolentino in front and (L-R) Omar Mediano, Mary Kerr, Peter Gudmundsson and Bruce Cramer.
Honor and Remember
Because of prior service as a US Marine officer, veterans and their causes have always held a special place in my heart. A new organization called Honor and Remember has emerged with the mission of recognizing those who have given their lives for our country.
The non-profit is trying to establish a special flag as the universal symbol for those who have served and sacrificed. Please check the site and, if it moves you, donate as you are able. There is also an electronic petition that could use your attention.
As we say at Priceless Legacy: Honor Now. Remember Forever.
The non-profit is trying to establish a special flag as the universal symbol for those who have served and sacrificed. Please check the site and, if it moves you, donate as you are able. There is also an electronic petition that could use your attention.
As we say at Priceless Legacy: Honor Now. Remember Forever.
Monday, October 5, 2009
Falling Photos Video
Another animation from the coming Priceless Legacy Infomercial.
We are just 10 days away from launch!
We are just 10 days away from launch!
Tuesday, September 29, 2009
Almost there: Call to Action Video
This is the "soft offer" version of our infomercial "Call to Action" in rough form. We will now add graphics, 800 numbers and do some more editing . . .
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