Priceless Legacy Chooses Planned Reaction to Create Infomercial
The Priceless Legacy Company Chooses Planned Reaction, Inc. to Produce a Television Infomercial
Dallas, Texas –June 29, 2009. The Priceless Legacy Company announced that after a thorough search, it had chosen Planned Reaction, Inc. of Sugar Land, Texas to produce its new television infomercial.
The Priceless Legacy Company is in the business of turning “regular people” into published and polished biography authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography package.
Planned Reaction is one of the nation’s premier creators of direct-response commercials and infomercials.
“Every minute, five Americans die” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “Most do nothing to preserve their personal histories and that is an omission we are driven to address. By partnering with Planned Reaction, we will be able to create an entertaining and effective piece of television programming to remind people about the importance of life story preservation. Peter Vogt and his team have a vast track record of creative and business success in this realm. We have high expectations for the project. ”
“This is a wonderful product; a new way to capture and pass on personal memories that would otherwise fade away and be lost forever,” said Peter Vogt, Planned Reaction President. “We are extremely proud to have been chosen to tell the Priceless Legacy story. We think this infomercial will have a lot of people reaching for their handkerchiefs – and their phones.”
The production will air nationally during late September, 2009.
About Planned Reaction, inc. (www.plannedreaction.com ):
Planned Reaction, Inc. is an award-winning, but more importantly, results delivering Direct Response advertising agency. Operating for the last sixteen years in Sugar Land, Texas, and prior to that in New York City, the company counts many well-known Fortune 500 names among its client roster, and is responsible for some of the highest performing television spots and infomercials ever created.
Monday, June 29, 2009
Friday, June 26, 2009
Michael Jackson & Farrah Fawcett teach us
We should use the deaths of Michael Jackson and Farrah Fawcett to serve as reminders for the importance of approaching life story preservation with a sense of urgency. In the midst of superstar mortality, Baby Boomers are discovering that they and their parents will not live forever.
The deaths so close together of such popular generational icons should serve as a ‘wake-up call’ reminder. We cannot delay taking steps to preserve our heritage and legacy without risking the severe disappointment of our loved ones who will survive us.
Fawcett and Jackson represent to two primary kinds of death experiences not just of celebrities but of regular people too. Fawcett’s was a long expected death as a result of terminal illness. Jackson’s was unexpected and shocking. Both losses are comparable tragedies, but it is sobering to consider how many regular people and families, faced with the same expectations, fail to act in preparation for either scenario.
Our parents and grandparents are the real celebrities of our lives. High profile entertainers like Fawcett and Jackson have been well documented. But what will our grandchildren know of our parents and grandparents if we do not act today?
The deaths so close together of such popular generational icons should serve as a ‘wake-up call’ reminder. We cannot delay taking steps to preserve our heritage and legacy without risking the severe disappointment of our loved ones who will survive us.
Fawcett and Jackson represent to two primary kinds of death experiences not just of celebrities but of regular people too. Fawcett’s was a long expected death as a result of terminal illness. Jackson’s was unexpected and shocking. Both losses are comparable tragedies, but it is sobering to consider how many regular people and families, faced with the same expectations, fail to act in preparation for either scenario.
Our parents and grandparents are the real celebrities of our lives. High profile entertainers like Fawcett and Jackson have been well documented. But what will our grandchildren know of our parents and grandparents if we do not act today?
Tuesday, June 23, 2009
FamilyNet Mornings Show
I was pleased to be featured on the Mornings Show at FamilyNet TV (and Sirius Radio 161) on June 18. The twelve minute segment can be viewed on our homepage.
Sunday, June 21, 2009
Old Couples Bickering but in love
An old couple lovingly bickering is one of life's great joys. Check this NPR post for a wonderful example.
Thursday, June 18, 2009
Top Five Lessons from Seniors
The Priceless Legacy Company released today the results of its research study into the Top Five Life Lessons of Seniors.
The Priceless Legacy Company is in the business of turning “regular people” into published authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography.
Each quarter, the company publishes the results of an anecdotal review of many of its published stories. These “life lessons” are drawn from specific Life Stories but enjoy universal applicability.
This list includes the following five observations from Life Story writers from age 65 to 104.
1. The simple things matter most.
2. Humor and time cure most pains
3. There is more satisfaction in giving than getting. Service to others is the most satisfying activity.
4. Choose your spouse carefully. It will be your most important decision.
5. Work hard and in a field or role that you enjoy.
“Of course, there are other themes too” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “But these are the topics that emerge time and time again.”
The company will continue to mine this rich vein of narrative stories for similar nuggets of wisdom.
The Priceless Legacy Company is in the business of turning “regular people” into published authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography.
Each quarter, the company publishes the results of an anecdotal review of many of its published stories. These “life lessons” are drawn from specific Life Stories but enjoy universal applicability.
This list includes the following five observations from Life Story writers from age 65 to 104.
1. The simple things matter most.
2. Humor and time cure most pains
3. There is more satisfaction in giving than getting. Service to others is the most satisfying activity.
4. Choose your spouse carefully. It will be your most important decision.
5. Work hard and in a field or role that you enjoy.
“Of course, there are other themes too” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “But these are the topics that emerge time and time again.”
The company will continue to mine this rich vein of narrative stories for similar nuggets of wisdom.
Wednesday, June 17, 2009
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