Since I first conceived of the idea for the Priceless Legacy Company, I searched for analogies to describe the concept. Early on I settled on the example of the custom tailoring industry spawning high quality company brands like Hickey Freeman.
In reading the company history on their website, I was struck by the degree to which their vision that "Somewhere between inexpensive off-the-rack garments and high-priced hand-tailoring existed an opportunity for a new enterprise" jives with Priceless Legacy. We too believe that people want quality service and merchandise but at a price that is a fraction of the individual craftsman approach of most personal historians.
Friday, August 14, 2009
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