Wednesday, December 2, 2009

Ancestry.com Marketing Relationship Announced



Beginning on December 3, Priceless Legacy will be one of six service/product offerings on Ancestry.com's Expert Connect page. We will offer Personal History products including the $299 Personal Biography alongside of the Deluxe Life Story Package of $1199.

We are excited to work with the premier provider of genealogical data and services in the world.

Monday, November 30, 2009

Holiday Poem from Iraq

As a former Marine, I receive a lot of patriotic emails. This one seemed especially poignant for the season we've entered. It also captures an essence of family legacy and tradition that is so central to the work we do at Priceless Legacy.

A Different Christmas Poem


The embers glowed softly, and in their dim light,
I gazed round the room and I cherished the sight.
My wife was asleep, her head on my chest,
My daughter beside me, angelic in rest.
Outside the snow fell, a blanket of white,
Transforming the yard to a winter delight.
The sparkling lights in the tree I believe,
Completed the magic that was Christmas Eve.
My eyelids were heavy, my breathing was deep,
Secure and surrounded by love I would sleep.
In perfect contentment, or so it would seem,
So I slumbered, perhaps I started to dream.
The sound wasn't loud, and it wasn't too near,
But I opened my eyes when it tickled my ear..
Perhaps just a cough, I didn't quite know, Then the
sure sound of footsteps outside in the snow.
My soul gave a tremble, I struggled to hear,
And I crept to the door just to see who was near.
Standing out in the cold and the dark of the night,
A lone figure stood, his face weary and tight.
A soldier, I puzzled, some twenty years old,
Perhaps a Marine, huddled here in the cold.
Alone in the dark, he looked up and smiled,
Standing watch over me, and my wife and my child.
"What are you doing?" I asked without fear,
"Come in this moment, it's freezing out here!
Put down your pack, brush the snow from your sleeve,
You should be at home on a cold Christmas Eve!"
For barely a moment I saw his eyes shift,
Away from the cold and the snow blown in drifts..
To the window that danced with a warm fire's light
Then he sighed and he said "Its really all right,
I'm out here by choice. I'm here every night."
"It's my duty to stand at the front of the line,
That separates you from the darkest of times.
No one had to ask or beg or implore me,
I'm proud to stand here like my fathers before me.
My Gramps died at ' Pearl on a day in December,"
Then he sighed, "That's a Christmas my 'Gram will always remember."
My dad stood his watch in the jungles of ' Nam ',
And now it is my turn and so, here I am.
I've not seen my own son in more than a while,
But my wife sends me pictures, he's sure got her smile.
Then he bent and he carefully pulled from his bag,
The red, white, and blue... an American flag.
I can live through the cold and the being alone,
Away from my family, my house and my home.
I can stand at my post through the rain and the sleet,
I can sleep in a foxhole with little to eat.
I can carry the weight of killing another,
Or lay down my life with my sister and brother..
Who stand at the front against any and all,
To ensure for all time that this flag will not fall.."
" So go back inside," he said, "harbor no fright,
Your family is waiting and I'll be all right."
"But isn't there something I can do, at the least,
"Give you money," I asked, "or prepare you a feast?
It seems all too little for all that you've done,
For being away from your wife and your son."
Then his eye welled a tear that held no regret,
"Just tell us you love us, and never forget.
To fight for our rights back at home while we're gone,
To stand your own watch, no matter how long.
For when we come home, either standing or dead,
To know you remember we fought and we bled.
Is payment enough, and with that we will trust,
That we mattered to you as you mattered to us."



LCDR Jeff Giles, SC, USN
30th Naval Construction Regiment
OIC, Logistics Cell One
Al Taqqadum, Iraq

Wednesday, November 25, 2009

Old Testament Wisdom on Thanksgiving

And he shall turn the heart of the fathers to the children, and the heart of the children to their fathers, lest I come and smite the earth with a curse.


Malachi 4:6 (the last line of the Old Testament)

Thursday, November 19, 2009

HealthyLife Radio Interview

Please listen to my radio interview with Dr. Ed Poole of HealthyLife.net Radio.

Wednesday, November 18, 2009

New Product: The Personal Biography for $299


We have a new product called the Personal Biography. Retailing for only $299, it is a truly affordable personal history product that even your most stubborn clients can afford.

It takes a one hour phone interview (using a standard questionnaire) and up to 15 photographs and turns it into a simple but elegantly beautiful 8" x 8" hardcover book.

All production and interviewing is done from the central Priceless Legacy office. Client/subjects may review and revise their draft once. Layout choices are left to the company and the designs are much simplified.

This product answers the hole in our lineup for those who want a high quality, yet simple and affordable alternative to what we now call the Deluxe Life Story package.

Extra copies will cost $59.

Friday, November 13, 2009

Take the Priceless Legacy Customer Survey

Please take the new Priceless Legacy Customer Survey. Takes less than 5 minutes.

Thanks!

Tuesday, November 10, 2009

Happy Birthday Marines




Happy Birthday Marines!

When it comes to organizations that appreciate heritage and the infinite collective value of individual life story narratives, it is hard to beat the US Marine Corps. I am proud to have served and on this 234th anniversary of the Marine Corps founding, I salute all who have, will or are serving our nation.


The Marines I have seen around the world have the cleanest bodies, the filthiest minds, the highest morale, and the lowest morals of any group of animals I have ever seen. Thank God for the United States Marine Corps!


Eleanor Roosevelt, 1945

Monday, November 9, 2009

Pioneer on Aging Studies has died

As director of the Center on Aging, Health and Humanities at George Washington University, Dr. Gene Cohen wrote about that "'summing up' phase of life that he said emerges most often from our late sixties into our eighties or beyond. In this phase, says Cohen, people are reexamining and assessing their lives, looking back not only at what happened but at what they learned from it. As 'keepers-of-the-culture, people who reach this phase begin to share their lessons and fortunes through autobiography and personal story telling, philanthropy, community activism, volunteerism and other forms of giving back.' They are also often motivated to develop creative new strategies for dealing with 'unresolved conflicts and unfinished business.'
...

"Although some aspects of brain function decline with age, writes Cohen, the 'older brain is more resilient, adaptable, and capable than we thought.'
When we’re young, for example, we tend to favor one side of the brain over the other. In the second half of life we tend to integrate the hemispheres, essentially 'moving to all-wheel drive.' Autobiography, because it engages both sides of the brain, is like 'chocolate for the brain,' says Cohen.
Moreover, as we age, we have a stronger impulse to tell our life story. We may not tell that story any better than a younger person would, but we are more motivated to do so—not only because storytelling and reminiscence are part of the natural work of elders, but also because they 'become appealing ways of giving back—sharing what we have learned.' "

That's from McNees, The Beneficial Effects of Life Story and Legacy Activities (published in The Journal of Geriatric Care Management)

You can read Cohen's book,* **The Mature Mind: The Positive Power of the Aging Brain. *Also available, free, online: Cohen, Gene D. “Ongoing Psychological Growth with Aging: Autobiography and The Summing Up Phase.” *International Reminiscence and Life Review Conference 2007: Selected Conference Papers and
Proceedings* (November 15-16, 2007, San Francisco, CA), pp* 33-39*.
Available free online at

Wednesday, November 4, 2009

How to Retain Clients Who Can't Afford You

Dan Curtis is a very thoughtful personal historian who works in British Columbia. His blog is a great source of insights into the personal historian profession. Today's blog entry is about Retaining Clients Who Can't Afford You. I recommend the read.

Wednesday, October 28, 2009

Infomercial Results

Our infomercial data is finally in house. Although we got a lot of responses (calls and website visits), we found that the quality of leads was not what we expected. We are following up with telephone calls to those who requested more information and that conversion rate will dictate our future direction.

For the second test, we may use DJ endorsed radio spots in a local test.

Stayed tuned. It is all very interesting.

Wednesday, October 14, 2009

New Infomercial Media Schedule

New Infomercial Schedule (a few times have changed):

All times are Central

Inspirational Cable National 10/15 Thur 1230 AM
KNOE CBS Monroe, LA 10/15 Thur 1:00 AM
WBFS My Miami 10/15 Thur 6:00 AM
NNOE CW Monroe, LA 10/15 Thur 12:00 PM
Ion Cable Cable National 10/15 Thur 12:00 PM
WPXP Ion West Palm Beach 10/15 Thur 12:00 PM
KNOE CBS Monroe, LA 10/16 Fri 1:30 AM
KAQY CW Monroe, LA 10/16 Fri 1230 AM
CMT Cable National 10/16 Fri 0430 AM
KFWD Ind Dallas 10/16 Fri 6:00 AM
TV Guide Cable National 10/17 Sat 1:30 AM
Travel Cable National 10/17 Sat 2:30 AM
Gospel Cable National 10/17 Sat 5:30 AM
KTPX Ion Tulsa 10/17 Sat 8:30 AM
KOPX Ion Oklahoma City 10/17 Sat 10:30 AM
KNOE CBS Monroe, LA 10/17 Sat 1030 PM
KAQY ABC Monroe, LA 10/17 Sat 1030 PM
NNOE CW Monroe, LA 10/17 Sat 2:30 PM
KETK NBC Tyler 10/17 Sat 12:00 PM
WCSC CBS Charleston 10/18 Sun 6:00 AM
KATV ABC Little Rock 10/18 Sun 12:30 PM
WFPX Ion Raleigh 10/18 Sun 1:00 PM
WWSB ABC Tampa 10/18 Sun 3:00 PM
KNWS Ind Houston 10/18 Sun 11:00 PM
Bravo Cable National 10/19 Mon 4:00 AM

Friday, October 9, 2009

Infomercial Preview and Schedule.














Advance look at our full 28.5 minute infomercial: Online Version.

Here is the schedule (all times are Central) - set your Tivo or watch live

Station Affiliate Market Date Day Central Time
Ion Cable Cable National 10/14 Wed 10:00 AM
Inspirational Cable National 10/15 Thur 1230 AM
CMT Cable National 10/15 Thur 0430 AM
WBFS My Miami 10/15 Thur 6:00 AM
WPXP Ion West Palm Beach 10/15 Thur 12:00 PM
TV Guide Cable National 10/16 Fri 1:30 AM
Travel Cable National 10/16 Fri 2:30 AM
Biography Cable National 10/16 Fri 6:00 AM
KFWD Ind Dallas 10/16 Fri 6:00 AM
Gospel Cable National 10/17 Sat 5:30 AM
KTPX Ion Tulsa 10/17 Sat 8:30 AM
KOPX Ion Oklahoma City 10/17 Sat 10:30 AM
ABC Family Cable National 10/18 Sun 1:30 AM
WCSC CBS Charleston 10/18 Sun 6:00 AM
KATV ABC Little Rock 10/18 Sun 12:30 PM
KETK NBC Tyler 10/18 Sun 1:00 PM
WFPX Ion Raleigh 10/18 Sun 1:00 PM
WWSB ABC Tampa 10/18 Sun 3:00 PM
KNWS Ind Houston 10/18 Sun 11:00 PM

Wednesday, October 7, 2009

Five Reasons to Hire a Personal Historian

Good article on five reasons to hire a personal historian on Dan Curtis' always interesting and informative blog.

Tuesday, October 6, 2009

Priceless Legacy First Anniversary





The Priceless Legacy Company team celebrated its first anniversary as a company. Launched at the economy was falling apart in October, 2008, the company has made great progress in realizing the vision that every person's life story can and should be preserved.

With a national cable television infomercial being tested October 14-18, the company is about to enter a new phase of growth and positive evolution.

Featured in the photograph are Angie Berg and Andrew Tolentino in front and (L-R) Omar Mediano, Mary Kerr, Peter Gudmundsson and Bruce Cramer.

Honor and Remember

Because of prior service as a US Marine officer, veterans and their causes have always held a special place in my heart. A new organization called Honor and Remember has emerged with the mission of recognizing those who have given their lives for our country.

The non-profit is trying to establish a special flag as the universal symbol for those who have served and sacrificed. Please check the site and, if it moves you, donate as you are able. There is also an electronic petition that could use your attention.

As we say at Priceless Legacy: Honor Now. Remember Forever.

Monday, October 5, 2009

Falling Photos Video

Another animation from the coming Priceless Legacy Infomercial.

We are just 10 days away from launch!

Tuesday, September 29, 2009

Almost there: Call to Action Video

This is the "soft offer" version of our infomercial "Call to Action" in rough form. We will now add graphics, 800 numbers and do some more editing . . .


Thursday, September 24, 2009

Call To Action Soundtrack



This is one of the three minute "call to action" spots that will run on our infomercial in a few weeks. It may change a bit and the images I have added (Life Story covers) are just for this posting. The actual infomercial will feature very different images.

I hope you enjoy!

Wednesday, September 23, 2009

The Imperfect is Perfect

A very moving video that captures in three minutes the sentiment behind the need for life story capture is available here. It is by the Malaysian director Yasmin Ahmad and was commissioned by the the Singaporean government.

Monday, September 14, 2009

About.com

Priceless Legacy enjoyed a nice mention in a column on Memoirs and Family History at About.com.

Website Introduction

This is a raw clip from the video we will use at www.pricelesslegacy.com to introduce people to the site. It features our spokeswoman, Taylor Ray, who is the star of our forthcoming infomercial for TV.


Thursday, September 10, 2009

Why I Love Sales People

My friend Mark Lange had a great piece in yesterday's Christian Science Monitor.

Mark writes that, especially in tough economic times, we all owe a debt of thanks to sales people who keep our economy humming. He is so very right (as usual).

Many of our Legacy Consultants fear being "salesy" above all concerns. Yet it is sales activity that makes both our company and our economy rock.

I join Mark is saluting sales people everywhere . . . especially our Legacy Consultants who make a difference.

Welcome to Priceless Legacy Video

We will send this video to clients and subjects who order Life Stories from Priceless Legacy. This version is a raw advance copy. We'll add graphics and do a bit more editing before it goes out.


Wednesday, September 9, 2009

Your Priceless Legacy Book Published


We have published a small paperback book called "Your Priceless Legacy: A Story That Must be Told." You may order it from us by email for $10 plus $5 shipping.

It is a why, what and how book that explains the need for life story preservation, how to get started and the method we use at PLC.

Please check out the online copy.

Tuesday, September 8, 2009

Even Personal Historians Have Trouble Recording Their Stories

One of the founders of the Association of Personal Historians passed away this weekend. I did not know Bob Joyce but he was by all descriptions a lovely man who was dedicated to the importance of life story preservation.

I found it very ironic, however, that the following paragraph was included in the notice sent to APH members: (Text bolding added by me).

(His daughter) is asking members who knew Bob to send stories for a book she is producing. "We did not have enough time to get much of [his life] story from him," she writes. "I would greatly appreciate email, cards, or letters with snippets of his life from you. I have started this project as The Life and Times of Your Local Irishman... Please include details of the times, the surroundings, others involved - paint me a picture, so to speak. The book shall be his eulogy."


Isn't that typical of so many professions? Even those of us who know first hand the importance of life story preservation can wait until it is too late.

Friday, September 4, 2009

How to Write a Eulogy

I came across this "How to Write a Eulogy" piece today. It reminded me how much our Life Story process can support and comfort those who do experience the death of a loved one. When the family is privileged to have a written Life Story completed on a loved one there is a comforting sense that preparations for the funeral and life afterwards are likely to be far more manageable. Dr. Temes has a lot of wisdom here. It is a book worth reading.





How to Write a Eulogy
By Roberta Temes Ph.D.,
Author of Solace: Finding Your Way Through Grief and Learning to Live Again
Are you preparing a eulogy? Here's some help:
It is an honor to commemorate the life of a person who has recently died.
The eulogy serves many purposes for those in the audience:
• It fulfills the human need for ceremony to mark an occasion; the death should not go unrecognized.
• It comforts the listeners to have their feelings put into words.
• It comforts the listeners to know that the deceased was understood.
• It provides a cathartic opportunity for the listeners; they can weep with no censure.
• It is a way to immortalize the deceased; your words will live on.
• It is an opportunity to educate listeners about some personal traits of the deceased.
• It is an opportunity to bring some respectful levity to a sad event.
To get ready to write the eulogy think about the deceased and jot down about ten words that come to mind. The words can be positive or negative, silly or serious. Then think about some experiences you had with the deceased and write them down. You can write just a few words to represent each experience or incident that you recall -- no need to have a full sentence. These jottings are random thoughts and ideas.
Keeping the page you have just written in front of you, begin to follow the directions below. Use the words and phrases on your page to help follow these instructions. After it is all written find ways to include any unused items on your original sheet of paper.
• The first word you say should be the name of the deceased.
This is not about you. Do not begin by saying, I loved my brother. Instead say, Larry was my older brother.
• The next sentence or two should explain and then describe your relationship.
Larry teased me every day of my childhood and inspired me everyday of my adulthood.
• Summarize in one or two sentences the essence of Larry's life.
Larry was a good husband and father and a devoted employee of the publishing company where he worked as a production manager for 24 years.
• Now tell the audience something they don't know about the deceased. Reveal some accomplishments.
You may not have known that Larry was on his college fencing team and that he won several national competitions. Also, Larry was voted employee of the year by his fellow-workers just a couple of years ago.
• Reveal some character traits, humor encouraged.
You always saw Larry looking neat and clean. I am here to tell you that this man took two showers every day and often changed his shirt during the day. Some might think that he was obsessive; he thought he was setting a good example for those around him. In our family we called him Mr. Clean.
• Create a scene that will permit audience members to visualize the deceased.
You know if Larry were sitting there with you now he'd have his hand under his chin, as usual, and he'd have his serious face on. He'd be studying everyone who was speaking. Probably he'd be wearing his blue tie that he saved for funerals and weddings. As soon as the service is over Larry would rip off the tie -- he never was comfortable in ties -- and rush home for his sneakers so he could go for a run, or maybe a jog. Oh, and if you saw him in his house you know where he'd be sitting -- on that great big recliner, with two pillows propped under his head and he would be reading USA Today and the TV would be on but he'd have no idea what program he was watching.
• Describe an incident that will enlighten the audience.
Last month Larry and I went to a train auction. Not toy trains. Real railroad cars. Larry had no intention of buying them but he enjoyed hanging out with guys who did really buy trains. He wanted me to come along with him to share the excitement. I actually was bored but it was clear that my brother was in all his glory inspecting the trains beforehand, chatting up the engineers who were there, and then watching the bidding.
• If you are religious this is the place to make a religious statement.
Larry is in a good place now. I know he's with our mom and dad and I know he'll be watching over all of us.
• Say what you will most miss about the person.
I'm going to miss Larry's Sunday morning phone calls -- we spoke to each other every Sunday morning for as long as I can remember.
• Gently and humorously say what you won't miss.
Now that he's gone, I hope I don't start feeling a need to go to railroad car auctions.
• Put your feelings into one or two sentences.
I feel so lost and so bereaved right now. I can't imagine going about my daily life without my big brother.
• Say how his life has touched and influenced you.
Because of Larry I feel guilty if I don't take a shower every day, I feel guilty if I drive in to the city and don't take a railroad train in, and I learned how to be a good husband and a playful dad by watching him.
• Mention what you have learned from the person, what he has taught you by example.
In addition to extreme cleanliness Larry taught me to be a stand-up guy and take responsibility for whatever needed to be done. By observing his life I learned how to be a decent family man and a hard working employee. Thank you, Larry.
• Death tends to get us to think about life. We think about what is really important and what we most value. Talk about the values of the deceased.
As you know, Larry really valued hard work. He cared about trying hard and he put all his energy into everything he did, whether it was raking the leaves, going to a meeting for work, or preparing a sandwich.
• Say how his death has touched and influenced you.
Larry went through a couple of months of serious illness and he never once complained. Instead, he cheered up everyone who came to visit. He told us not to feel sorry for him. He wanted us to tell him jokes. I now have a huge repertoire of knock-knock jokes.
• Mention any family members or close friends who deserve recognition.
My nephews, Howard and Gary, and of course my sister-in-law, Linda, are amazing people and deserve so much recognition for all they did during these past months. I know you join me in wishing Linda, Howard, and Gary an easy road through bereavement and a life filled with good memories.
• Again, mention how you feel -- sad? Lost? Relieved? Empty? Exhausted?
This has all happened so quickly it's hard to believe that at Thanksgiving dinner none of us thought about Larry's death or illness. I think I am still stunned.
• This is the place for a particular quotation or bible passage or brief poem. The reading you select should:
Describe how you are feeling, or
Describe how the deceased led his life, or
Offer courage and inspiration to the listeners.
You have my permission to quote from Solace: Finding Your Way Through Grief and Learning to Live Again. Here are some sample quotes you may wish to use. I've slightly modified and changed some words -- feel free to do the same -- to better suit your circumstance.
Think about making the world a better place because of one or two little things you might do in Larry's memory. Acts of kindness go a long way.
Larry would wish your days to be filled with kindness and goodness and your nights to be filled with secure sleep and sweet peace.
When you finish writing the eulogy, practice saying it aloud. Read it several times. Insert a new sentence or two and eliminate any sentences that don't seem right. Time the eulogy with your watch while reading it aloud. If there are several speakers at the service your eulogy should not be more than 3 minutes. If you are the only speaker you may go on longer, but not long enough to bore people.
It is a good idea to use a recording device. Then you will have a permanent record of all eulogies at the funeral. You can make copies to distribute to friends and family. Throughout the mourning process listening to the eulogies will provide comfort. Later generations will regard the eulogies as important family/genealogic history.
©2009 Roberta Temes Ph.D., author of Solace: Finding Your Way Through Grief and Learning to Live Again

Author Bio
Roberta Temes, Ph.D., author of Solace: Finding Your Way Through Grief and Learning to Live Again, is a noted psychotherapist who has taught classes in death, dying, and bereavement at schools such as Downstate Medical School and CUNY. She is the author of several books, including the award-winning Living with an Empty Chair: A Guide Through Grief and The Tapping Cure. She lives in Scotch Plains, New Jersey.
For more information please visit www.DrRoberta.com and www.SolaceAfteraDeath.com.

Wednesday, September 2, 2009

PLC Nominated for Shine-A-Light Small Business Competition

If you believe in what we are doing at Priceless Legacy, please let the world know by voting in the American Express / NBC Universal Shine-A-Light small business competition. We are proud to be nominated as an inspiring small business and we hope to spread the word about what we are doing to preserve life legacies with a little help from our friends.

It only takes a few moments to register and “endorse” us, so please click here to do your part in Life Story Preservation

Monday, August 31, 2009

Infomercial Studio Shoot

We shot the studio portion of the forthcoming infomercial on August 27 and 28. It was a wonderful experience and have high expectations for how this commercial will come together. Special thanks to the talented people at Splash Media in Addison, Texas who worked with our producer Peter Vogt, his team and our team.








Tuesday, August 25, 2009

Design Can Transform

A very interesting perspective from a Polish designer who has had great success with Eastern European newspaper design. I suspect his success may be due to factors beyond just design but it is interested and thought provoking. See it at TED.

Friday, August 21, 2009

FundraisingINFO.com

FundraisingINFO.com is a well respected consultant and publisher of best practices in the world of fundraising. Yesterday they sent this to their client base:


FundraisingINFO.com is excited to share with our friends and clients an innovative major gift stewardship product from Priceless Legacy Company. Read below to find out more!

Major gifts drive the success of any fundraising campaign and these donors are invaluable to your organization. And, while all organizations cherish these donors and thank them for their contributions, how can you bolster your level of gratitude? If you have patrons that consistently commit to your cause, shouldn't they be more than just names on a wall?

The Life Story Package from the Priceless Legacy Company is the newest offering in major gift stewardship. Whether you are completing a campaign, marketing a planned giving program, recognizing sustained annual giving, or merely looking to honor an esteemed contributor, Priceless Legacy's Life Story is for you.

The Life Story is a custom-written biography of the donor's life presented as a high quality, full color book with accompanying audio-visual elements. The product offers an affordable, unique, and high impactful way to define and capture the life story of the donor in the context of the organization's own mission and narrative.
By leveraging Priceless Legacy's proprietary process and talented team of graphic artists, the company weaves the logos, colors, and images of your honoree and organization into a handsome Life Story coffee table book. The package also includes a DVD photo slideshow and an audio CD of the actual interview. Donors will be continuously reminded of the organization they love as this gift is treasured and passed on for generations!

The Life Story process allows your organization to benefit from the creative experience, as well. A member of your staff (or a Priceless Legacy Consultant) conducts a biographical interview and organizes the honoree's photos-quality time with a donor that every development officer would cherish. You work closely with Priceless Legacy experts to develop a comprehensive interview guide, complete with the questions you wish to ask.

Through the Life Story process, you learn about all aspects of the honoree's life, including competing philanthropic priorities and why your organization means so much to them-and they will love you for asking! By taking your rewards to the next level, you get to know your donors and they gain an undeniable sense of your appreciation. They become more than just names on a wall.

Call 1-877-637-5889 to learn more about how Priceless Legacy can take your major gift stewardship to the next level! The Life Story Package strengthens the bond between donor and organization in a way no other product can.

Honor Now. Remember Forever.

Thursday, August 20, 2009

Death Panels and Health Care "Reform"

Regardless of your political opinion on the various ideas for health care reform being passed around Washington and Congressional Town Halls these days, the idea of government "Death Panels" has a lot of people, especially the elderly, scared.

Personally, I think opponents of Obama-care have jumped on this issue because it is much easier to articulate than many of the intricate issues at play. But it does strike a note of concern among many across the political spectrum.

The notion of a government panel passing judgement on who lives and who dies (via regulating access to health care) scares most people to the death they seek to delay. It somehow deprives us of dignity to be thus reduced to a helpless speck of human flotsam adrift in a vast uncaring bureaucratic ocean.

Interestingly, at the core of our humanity is uniqueness. Even identical twins are unique people because their life experiences are divergent. Through the preservation of life stories we can ensure than we are forever remembered of the specialness and dignity of each human life. No government can deny us of that. . . what the heck, we might even find "stimulus" money to pay for it!

Monday, August 17, 2009

Alzheimer's Disease and Life Story books.

The Mayo Clinic understands the therapeutic benefits of life story preservation for victims of Alzheimer's Disease.

As neuropsychologist Dr. Glenn Smith wrote:

"Caregivers become the memory for their loved one with Alzheimer's disease. By gathering memories, you can bring important events and experiences from your loved one's past into the present. You're the link to his or her life history."

This is why families who are faced with the onset of dementia in a client need act quickly to preserve memories of the patient before memory loss or death make it impossible.

I know this from personal experience since my father suffered from the disease. It was hard on the family, especially for my mother who bore the weight of care. A completed Life Story would have eased my father's anxiety and served as a source of comfort for us all.

Saturday, August 15, 2009

Ten Reasons Why We Buy

Our staff production artist at Priceless Legacy, Angie Berg, sent this email to her detachment of Legacy Consultants that she coaches. I thought everyone might benefit from reading it.

Hello hard working Legacy Consultants,

As it is my job to motivate you (and myself), I found a great article and pasted the relevant information in this email to give you inspiration and make it a little easier to motivate your prospective Clients and Subjects.

________________________________________

To Turn More Prospects Into Paying Clients, You Must Motivate Them!
By Fabienne Fredrickson - Platinum Quality Author


There's a saying that goes "People don't care how much you know, until they know how much you care." And until you can tell someone what's in it for THEM to work with you, they won't pay attention to you or what you're saying.

Let's look at exactly what your ideal prospects are motivated by: The Motivators. Below is a list of the top 10 reasons, results or benefits that make people buy, according to Jim Edwards and David Garfinkel in the ebook entitled "Ebook Secrets Exposed" www.EbookSecretsExposed.com:

Here, according to them, are the most powerful motivators:

1. Make mo-ney

2. Save mo-ney

3. Save time

4. Avoid effort

5. Get more comfort

6. Achieve greater cleanliness

7. Attain fuller health

8. Escape physical pain

9. Gain praise

10.Be popular

They'll want more. You'll PULL them in. They'll call YOU, as opposed to you chasing THEM. It's such a beautiful thing to watch when that begins happening in your business.

If you want to read the entire article, click on the link below:
http://ezinearticles.com/?To-Turn-More-Prospects-Into-Paying-Clients,-You-Must-Motivate-Them!&id=1253259
________________________________________
What did you think?

I highlighted the motivators that are relative to Priceless Legacy’s products that can be used as motivators for your clients to buy. Below are reasons why these motivators relate to Priceless Legacy.

Save money – The important thing is that it gets done. We encourage people to do this themselves if they have the time (see save time), but if they were to hire a personal historian, the cost would be 3 or 4 times the cost that Priceless Legacy is able to offer due to our streamlined system.

Save time - We take a 2 hour conversation and up to 100 photographs and make a beautiful high quality book that tells your life stories (feelings and facts).

Avoid effort - Talk to us, send in some photographs and we’ll take care of the rest.

Get more comfort - Feels good to be connected – gives a sense of belonging. (Don’t delay and then wait too long)

Achieve greater cleanliness - Finally put all the important photos and stories of your life in one organized place.

Escape physical pain - You will feel regret and unworthiness if you don’t do it. You will also feel a peace of mind when a loved one is no longer with us.

Gain praise - Proud, connected, responsible, generous, smart and forward-thinking. This product makes all of our subjects feel special.

Be popular - Ultimate gift for the subject (and the family and community).

These are the things, statistically, that people want to feel when they purchase something. For one product to cover 8 out of 10 of the top motivators to make people buy makes it easy to sell as long as you know what it is that they want. Hopefully this is a bit of a twist on the messages that you have already been putting out there.

Also, hopefully my little notes from time to time motivate you! Good Luck!

As always, if you need anything, please don’t hesitate. I am here for you.

Sincerely,
Angie Berg

Friday, August 14, 2009

Priceless Legacy = Hickey Freeman

Since I first conceived of the idea for the Priceless Legacy Company, I searched for analogies to describe the concept. Early on I settled on the example of the custom tailoring industry spawning high quality company brands like Hickey Freeman.

In reading the company history on their website, I was struck by the degree to which their vision that "Somewhere between inexpensive off-the-rack garments and high-priced hand-tailoring existed an opportunity for a new enterprise" jives with Priceless Legacy. We too believe that people want quality service and merchandise but at a price that is a fraction of the individual craftsman approach of most personal historians.

Thursday, August 13, 2009

Infomercial Images

A few random images from the infomercial testimonials that we recently shot. We have a lot of very happy customers!





Thursday, August 6, 2009

Last English WW I Veteran Dies

Harry Patch, the last British veteran of WW I has died. His funeral can be seen here.

The passing of this 111 year old "Tommy" is a reminder that history lives among us in living people. Understanding is there for us too, if we only take the time to seek it. Most of us are not given as much time on earth as Mr. Patch, so how many stories of WW II, Korea, Vietnam and the home front will be lost between the time I write this and the time you read it? A tragedy that much be addressed by us all.

Monday, August 3, 2009

Infomercial Testimonials Shoot





We spent two twelve-hour days on Friday and Saturday shooting testimonials with Priceless Legacy Clients and Subjects at the beautiful Crescent Court Hotel in Dallas.

What a triumph of emotion and positive feedback! Even I forget just how huge an impact our Life Stories have on people and families. It was exhausting but deeply rewarding and affirming.

Our commercial is going be a very productive and effective tool to get the word out.

Thanks to producer Peter Vogt and his team at Planned Reaction.

Wednesday, July 29, 2009

Taking Legacy Planning to the Next Stage

I came across a four year old but timeless article in Third Age by Jill Fallon called "Taking Legacy Planning to the Next Stage." My favorite quotation from the article was Ellen Goodman, who wrote:
“This packrat has learned that what the next generation will value most is not what we owned, but the evidence of who we were and the tales of how we loved. In the end, it's the family stories that are worth the storage.”

I don't often seek wisdom from Ellen Goodman, but she "nailed it" here.

Tuesday, July 28, 2009

The Authentic Me

Nice mention in Andrew Thorn's The Authentic Me Blog.

Sunday, July 26, 2009

The Comfort of Knowing

I have spent a lot of time over the last few days at the hospital. My health is good, but my mother, having just turned 85 had a bit of a scare the involved a five day stay.

I have spent a lot of bedside hours with her and you know what was one of the primary topics of conversation? Her PLC book! I continue to amaze myself just how impactful the Life Story experience can be . . and often in unforeseen ways.

Not only did I have the peace of mind of knowing that we were prepared had this been the "big one," it also gave my mother a sense of "bring it on" confidence that I found very inspiring.

We spent a lot of time talking about her life and times. The scariness of the episode was much reduced by the knowledge that we had finished that Life Story a year ago.

If God wills it, she and I will keep talking about it for year to come.

Wednesday, July 22, 2009

100 Simple Things to Teach Grandkids

Gransparents.com has a fun and interesting list of 100 Simple Things You Can Teach Grandkids. Curiously "Your Life Story" is not #1. It should be.

Artist Outing at Priceless Legacy

If I do say so, we are a talented bunch at Priceless Legacy.

Yesterday, during lunch, the whole staff visited the Magnolia Theater Gallery at Uptown Dallas's West Village to view the art display of our very own operations specialist, Andrew Tolentino.

A mixed media presentation, the show included pieces made from discarded wood products, paint and other materials. To me, the art powerfully evoked the emotional impact of post-apocalyptic angst and yet did so in a playful manner that did not take itself too very seriously.

We expect great things from Andrew, both at PLC and as an artist in his own right.








Monday, July 20, 2009

Obama's Family History

An interesting focus on family history (from a genealogy perspective) as the Mormon (LDS) church presents President Obama with a bound genealogical record of his family.

See Politico for more information.

Remember, we don't have to be President of the United States to have a history worthy of preservation. You and your family history matter just as much if not more.

Tuesday, July 14, 2009

Nantucket Thoughts

I am taking my first vacation since starting the Priceless Legacy Company.

My family and I are in Nantucket, Massachusetts. It is a place most noted for two characteristics, both of which are also fundamental to Priceless Legacy. One is history and the other is family. Nantucket is old . . . not geologically but culturally. The Puritans and Quakers settled here not long after Plymouth and Boston and the reach of the islands whalers in the Eighteen and Nineteenth Centuries is legendary. Historical preservation is mania and woe be it to anyone who challenges that ethic.

It is also a place where families gather. Many generations of grandparents, adult children who are parents themselves and little ones walk the picturesque cobblestone streets. I can't help but wonder about all the great memories they create and celebrate here . . . but how quick they will fade if they do not take decisive action to save them. I want to grab anyone over sixty and shout "don't you know this won't last forever!"

But that would not be very "Preppy" or appropriate. Clearly, though, we need to keep sounding the alarm.

Sunday, July 12, 2009

Priceless Legacy Printing Process

For those curious about how a Priceless Legacy Life Story book is printed, you may watch this short video from our printing partner.

Wednesday, July 8, 2009

Caring.com blog mention

We've been mentioned in Paul Spencer's Caring.com blog regarding our Five Lessons from Seniors .. .

Tuesday, July 7, 2009

Strategic Relationship with Philanthropy World


The Priceless Legacy Company announced today that it has established a special strategic collaboration with Philanthropy World, publisher of Philanthropy World Magazine, one of the nation’s premier information sources for giving, volunteering and foundation activity. The two companies will cooperate with marketing and branding efforts to educate communities on the importance of life story preservation and how it pertains to best practices in foundation and nonprofit management.

At a time when most nonprofit organizations are eager for new ideas to deepen their fundraising relationships and further their missions, there is growing awareness of the importance of tending to these organizations’ “narrative endowments.” All organizations are acutely aware of their financial and physical endowments, but it is the sum total of their stories and human impacts that are the critical elements of their true value to their communities and nation. By sponsoring Life Story programs for leaders in their support communities, savvy development personnel are establishing a deeper level of connection and intimacy with their donors while documenting the connection of those donor’s life narratives with their cause or mission.

“Since 1996, Philanthropy World has been a leader in spotlighting best practices in the nonprofit community, and celebrating the positive impact that donors are having with so many worthy causes” said Peter Gudmundsson, CEO and Founder of Priceless Legacy. “Philanthropy World’s credibility, reach and thought-leadership will help us promote the importance of life story preservation and its effective use in supporting nonprofit advancement activities.

“Philanthropy World is excited about its new relationship with Priceless Legacy.” said Chuck May, Chairman/CEO of Philanthropy World, “Our mission is ‘to celebrate and spotlight the good works of individuals and organizations, so that others will emulate that behavior’, and the offerings of Priceless Legacy are perfectly aligned with that mission”.

Priceless Legacy’s first print advertisement will appear in the August issue of Philanthropy World.


About Philanthropy World Magazine (www.philanthropyworld.com):

Based in Dallas, Texas, and founded in 1996, Philanthropy World is a privately-held multi-media company committed to “telling the stories” that inspire greater and more effective philanthropy throughout the world.

Wednesday, July 1, 2009

Malcolm Gladwell reviews Free by Chris Anderson: newyorker.com

A really interesting look at the new book by Chris Anderson (Of Long Tail fame) is in Malcolm Gladwell's New Yorker article.

How to Conduct a Great Interview

A Canadian personal historian named Dan Curtis has an excellent blog full of great tips and tricks related to the field. Check it out at: http://dancurtis.ca/2008/07/12/57/

Monday, June 29, 2009

Priceless Legacy to Produce and Air an Infomerical

Priceless Legacy Chooses Planned Reaction to Create Infomercial

The Priceless Legacy Company Chooses Planned Reaction, Inc. to Produce a Television Infomercial

Dallas, Texas –June 29, 2009. The Priceless Legacy Company announced that after a thorough search, it had chosen Planned Reaction, Inc. of Sugar Land, Texas to produce its new television infomercial.

The Priceless Legacy Company is in the business of turning “regular people” into published and polished biography authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography package.

Planned Reaction is one of the nation’s premier creators of direct-response commercials and infomercials.

“Every minute, five Americans die” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “Most do nothing to preserve their personal histories and that is an omission we are driven to address. By partnering with Planned Reaction, we will be able to create an entertaining and effective piece of television programming to remind people about the importance of life story preservation. Peter Vogt and his team have a vast track record of creative and business success in this realm. We have high expectations for the project. ”

“This is a wonderful product; a new way to capture and pass on personal memories that would otherwise fade away and be lost forever,” said Peter Vogt, Planned Reaction President. “We are extremely proud to have been chosen to tell the Priceless Legacy story. We think this infomercial will have a lot of people reaching for their handkerchiefs – and their phones.”

The production will air nationally during late September, 2009.

About Planned Reaction, inc. (www.plannedreaction.com ):

Planned Reaction, Inc. is an award-winning, but more importantly, results delivering Direct Response advertising agency. Operating for the last sixteen years in Sugar Land, Texas, and prior to that in New York City, the company counts many well-known Fortune 500 names among its client roster, and is responsible for some of the highest performing television spots and infomercials ever created.

Friday, June 26, 2009

Michael Jackson & Farrah Fawcett teach us

We should use the deaths of Michael Jackson and Farrah Fawcett to serve as reminders for the importance of approaching life story preservation with a sense of urgency. In the midst of superstar mortality, Baby Boomers are discovering that they and their parents will not live forever.

The deaths so close together of such popular generational icons should serve as a ‘wake-up call’ reminder. We cannot delay taking steps to preserve our heritage and legacy without risking the severe disappointment of our loved ones who will survive us.

Fawcett and Jackson represent to two primary kinds of death experiences not just of celebrities but of regular people too. Fawcett’s was a long expected death as a result of terminal illness. Jackson’s was unexpected and shocking. Both losses are comparable tragedies, but it is sobering to consider how many regular people and families, faced with the same expectations, fail to act in preparation for either scenario.

Our parents and grandparents are the real celebrities of our lives. High profile entertainers like Fawcett and Jackson have been well documented. But what will our grandchildren know of our parents and grandparents if we do not act today?

Tuesday, June 23, 2009

FamilyNet Mornings Show


I was pleased to be featured on the Mornings Show at FamilyNet TV (and Sirius Radio 161) on June 18. The twelve minute segment can be viewed on our homepage.

Sunday, June 21, 2009

Old Couples Bickering but in love

An old couple lovingly bickering is one of life's great joys. Check this NPR post for a wonderful example.

Thursday, June 18, 2009

Top Five Lessons from Seniors

The Priceless Legacy Company released today the results of its research study into the Top Five Life Lessons of Seniors.

The Priceless Legacy Company is in the business of turning “regular people” into published authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography.

Each quarter, the company publishes the results of an anecdotal review of many of its published stories. These “life lessons” are drawn from specific Life Stories but enjoy universal applicability.

This list includes the following five observations from Life Story writers from age 65 to 104.

1. The simple things matter most.
2. Humor and time cure most pains
3. There is more satisfaction in giving than getting. Service to others is the most satisfying activity.
4. Choose your spouse carefully. It will be your most important decision.
5. Work hard and in a field or role that you enjoy.

“Of course, there are other themes too” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “But these are the topics that emerge time and time again.”

The company will continue to mine this rich vein of narrative stories for similar nuggets of wisdom.

Wednesday, June 17, 2009

Sunday, June 14, 2009

Taking Chance


Last night I watched a movie that will stay with me for a long time.

Kevin Bacon starred as a Marine Lieutenant Colonel who is escorting a fallen Marine from Dover, Delaware to the young man's final resting place in Colorado. The film is a brilliant achievement of humility, understatement and simplicity. As a former Marine officer myself, I identified with the sense of duty and emotional conflict of the Bacon character.

The film reminded me of the importance of life story capture and celebration, even among the young.

Friday, June 12, 2009

Wisdom from George Patton's Family

One of our Legacy Consultants, Nancy Gale, sent us a great article from the June issue of Smithsonian Magazine by Benjamin Patton (General George Patton's grandson) contains this gem. The whole article is worth reading.

Every family has a story, and every member's story is worth preserving—certainly for the living family, but even more so for future generations. Experiencing history through the lens of another person's life can offer unexpected insight into your own. It gets you to think: What sort of mark will I make? How will I be remembered?

The key is to start now, whether with a tape recorder or video camera. In her wonderful book The Writing Life, Annie Dillard tells of a note found in Michelangelo's studio after he died. I have a copy pinned up in my office. Scribbled by the elderly artist to an apprentice, it reads: "Draw, Antonio, draw, Antonio, draw and do not waste time."

Saturday, June 6, 2009

Stories from Iowa

Some very poignant video histories on Media Storm called Stories from Iowa. I particularly liked Harry and Helen.

Friday, June 5, 2009

Holy Scrap Batman!

Some images from the Great American Scrapbook Show in Arlington, Texas. A lot of interest in Life Stories!






Our own Mary Kerr closes on yet another client!

Wednesday, June 3, 2009

Great American Scrapbook Show




The Priceless Legacy Company will be exhibiting at the Great American Scrapbook Convention in Arlington, Texas from June 4 to 6, 2009

Dallas, Texas – June 2, 2009 - The Priceless Legacy Company will be exhibiting at the Great American Scrapbook Convention at the Arlington Convention Center, Texas from June 4 to 6. Hours and details are available at the show website: www.greatamericanscrapbook.com. The company will occupy booth 204.

Priceless Legacy is dedicated to helping older people preserve their life stories for the benefit of this and future generations. The company publishes beautiful Life Story packages that include hardcover color books and audio/visual DVDs. The company is deploying work-from-home part-time Legacy Consultants who sell the engagements, interview the subjects, organize their photos and manage the draft review process. Priceless Legacy has devised a custom publishing system that creates a one-of-a-kind personal biography that is not dependent on the writing skill of the subject.

Almost everyone has had the experience of either regret at not having taken the steps to preserve a life story or the strong sense that it should be done and they don’t know how to get started and finished. Using our process, our Legacy Consultants can help anyone preserve the life stories of their loved ones while there is still time to do it.

“Scrapbookers intuitively understand the mission of Priceless Legacy” said PLC CEO Peter A. Gudmundsson. People who understand the importance of preserving, honoring and celebrating the past have a natural affinity for our offering both through service as Legacy Consultants and as clients for our Life Stories.”

The company is offering a “Show Special” as $25 off a Legacy Consultant Starter Kit and $25 off a Life Story package.

“Scrapbooking is a large and vibrant hobby and industry” continued Gudmundsson. Many recognize that the next evolution is professionally published Life Story books that preserve actual stories and facts in addition to images.

About The Priceless Legacy Company (www.pricelesslegacy.com)

Based in Dallas, Texas, The Priceless Legacy Company is a privately held custom book publishing company dedicated to helping people preserve their life legacies for the benefit of future generations. The company serves people through its fast expanding network of Legacy Consultants. Currently active in twenty-one states, PLC’s Legacy Consultants help people record their life stories and personal history. Services include interviewing, photo organizing and scanning and the production of beautiful heirloom quality Life Story books.

Contact: Peter A. Gudmundsson, CEO& Founder
214.272.2363 (work)
pgud@pricelesslegacy.com

Monday, June 1, 2009

Nine Questions for Dad

Father's Day and the anniversary of my father's death have me thinking about some questions that everyone should ask their father (if they still have that luxury).

Nine Questions for Dad

1. What did you enjoy most about being a Dad? Least?
2. Are there things you wish you had done differently as a father?
3. In what ways are we alike and in what ways are we different?
4. Why did you marry my mother?
5. Is there anything you every wanted to tell us (me) but have not?
6. What is the secret to raising good kids?
7. Is there anything you regret not having asked your parents?
8. Do you think today’s fathers have it harder, easier or just different?
9. What do you want to make sure that my children and grandchildren will remember about you?



Ivar Gudmundsson (January 19, 1912- to June 2, 1996)

Wednesday, May 27, 2009

Legacy Consultant Game

We have added a game to the Priceless Legacy website that highlights the advantages of becoming a Legacy Consultant. Please play it here.

Friday, May 22, 2009

Grandparent Legacy Project


I recently learned of a very exciting and important initiative called the Grandparent Legacy Project. A joint effort of the Association of Small Foundations and the 21/64 initiative, the GLP is dedicated to helping small family foundations (which represent about half of the nation's vast philanthropic effort) pass not just money, but values, lessons and stories to the coming generations.

While their focus is apparently on the wealthier segment of society, the message of legacy transference is very similar to Priceless Legacy's. I have reached out to the leadership of the GLP. There are bound to be useful ways that we can work together for our common aim.

The GLP has books and other resources available at their website.

Tuesday, May 19, 2009

Priceless Legacy Promotional Video

This is a new promotional video for Priceless Legacy. It provides a broad overview of our mission with a leaning towards LC recruiting.


Nine Questions Everyone Should Ask a Veteran on Memorial Day



The Priceless Legacy Company released its list of Nine Questions Everyone Should Ask a Veteran on Memorial Day

Too many people procrastinate asking a veteran they know some simple questions. They do so at their peril. So this Memorial Day, ask a veteran these simple questions and record the answers if you can.

1. When, where and how did you serve?
2. Why did you serve?
3. Can you recall any special stories from that time?
4. Who do you think about on Memorial Day?
5. Tell me about some of your friendships from that time.
6. Do you think young people today have the same commitment to service as your generation? Why or why not?
7. How do you feel each year at Memorial Day?
8. How did you feel when you came home from your period of service?
9. What lessons did you learn through your service?

As a former peace-time U.S. Marine officer, I have an acute awareness of the importance and meaning of Memorial Day. We owe the men and women a debt of gratitude for their service, dedication and sacrifice. One of the best ways we can show our support is to have the courtesy and curiosity to listen to their accounts and preserve them for the future.

Sunday, May 17, 2009

National Genealogical Society Conference

Mary Kerr and I just returned from the National Genealogical Society's annual conference in Raleigh, North Carolina.

We exhibited for about three and half days which was, to be frank, too long. The conference could have been accomplished in a day or so. That said, we met some interesting folks and had some very interesting conversations with four of our Legacy Consultants who came by to help us man the booth.

A special thanks to Sara S (Charlotte), C. Larsen (Pinehurst, NC), Dan S. and Jodi M. (Richmond) for stopping by. We enjoyed our time together and learned a lot.

One funny comment heard by an amateur genealogist at our booth after she heard about our offering: "Oh, you deal with the living!" We do indeed.

It struck me how much easier the genealogy industry would have it if people in earlier generations had had the benefit of Priceless Legacy.

Sunday, May 10, 2009

Mark Twain on Procrastination



“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks and then starting on the first one.”

- Mark Twain

Saturday, May 9, 2009

From a PLC Transcriptionist Editor

A Priceless Legacy Transcriptionist Editor wrote this when she submitted her latest Life Story work:

As always, it's wonderful just hearing about the history and the different lives people chose to live. I have to say I have made some different choices recently because of the stories I've heard. There's so much wisdom to be given by someone who has lived and experienced life. Who knew that I'd be learning so much from a part time job?!


I could not have said it better myself!

Thursday, May 7, 2009

Genealogists and Story Tellers


I read a very interesting post on Dick Eastman's Online Genealogy site.

It is a short article by Annie's Ghosts author Steve Luxenberg who explores his foray into the world of genealogy from the perspective of a writer. I particularly like his description of genealogists and story tellers as being like distant cousins who look alike but have differences.

Genealogy for the Rest of Us
A Writer's Guide to Diving into Family History

By Steve Luxenberg,
Author of Annie's Ghosts: A Journey Into a Family Secret

I am not a genealogist. I am a storyteller.

The difference? Well, I’ll tell you a story.

In the spring of 2006, I was racing against a loudly-ticking generational clock, trying to find as many living relatives as I possibly could before their advancing age caught up with them. I was hoping that they could shed light on a long-ago family secret, one that my mother had created in the early 1940s and kept throughout her life. She had hidden the existence of a disabled sister who had been institutionalized for 30 years. Mom had died in 1999, her secret more or less intact. I was researching a book on her motivations for keeping the secret, and the consequences to her and those around her.

My working hypothesis: I had relatives I had never met, and I wondered whether their descendants might have some knowledge of my unknown secret aunt. Perhaps a bit of family folklore had traveled down their branch that had never made it down mine.
I had the beginnings of a family tree on my dad's side, courtesy of a cousin who had emailed me a version, but none on my mom's side. So I started to construct one, but got no farther than I had in junior high school, when an enterprising teacher had assigned us to create family trees for a class project. When I had asked Mom back then for the names of my grandmother's parents and siblings, she had just shrugged. That was the old country, she told me, as if that explained everything instead of nothing. Mom, born in the United States, professed no knowledge of my grandparents' early life in Russia or Ukraine or Poland (it was a mystery to me then), or whatever part of Eastern Europe we once called home.

According to a medical record that I had obtained, my grandmother was one of 10 children. I knew none of them. I knew none of their descendants. I just needed one name, and then I could pursue the genealogical trail, perhaps to someone alive, but if not, perhaps to a document, or a photo or some other clue that might lead me deeper into the story of Mom's secret.

Through painstaking work with passenger manifests, I had managed to learn the likely spellings of my grandparents' last names when they left Russia before the first world war. They were born in a small town near the old Austro-Hungarian border, a town that had changed hands several times in the course of the 20th century. Did the town's birth and marriage records still exist? If they did, would they yield the information I needed to trace the living descendants of my grandmother's nine brothers and sisters?

I consulted a genealogist with experience in obtaining records from the archives of Eastern European countries. He gave me a crash course in what I needed to do. The more he explained, the more daunting it sounded -- and the more expensive. He suggested that I purchase every record with any connection to the family names I already knew.

Worried that I would be overwhelmed with information, I asked whether it would be better to start with the smattering of the records that seemed most relevant. "I'm not a genealogist," I told him. "I'm not trying to build a family tree. I'm writing a book, and I'm trying to find out the things that will help me tell the story."
His genealogical ears couldn't believe what I had just said. "How could you not want to know it all?" he said, his voice reflecting his amazement. "How could you pass up the opportunity?"

I felt sheepish. "I'm interested, of course," I finally said. "But right now, the story is what I'm after."

Genealogists and writers are like distant cousins: They resemble each other, but it's easy to tell them apart. I'm in awe of the discipline that genealogists bring to their craft. I admire their dedication to a well-understood (if unwritten) set of rules for pursuing, finding, sifting, confirming and verifying information, before they connect the dotted lines between a ggf (great-grandfather, in genealogist parlance) and a second cousin once removed. As a writer, however, I'm wary of becoming a member of their club.

No need to be daunted, however. Genealogists are a welcoming bunch. They not only love company, they invite anyone to join their growing numbers, and millions have taken trips down the genealogical trail. The sudden accessibility of information online, such as census and immigration records, has made it possible for anyone to make a stab at researching their family origins, often without leaving the comfort of their living room. Amateurs like me vastly outnumber the professionals. Ancestry.com, which calls itself "the No. 1 source for online family history information," claims nearly 1 million paying subscribers and says that online visitors have created more than six million family trees since that feature was introduced three years ago.
You won't find mine there. My tree, with more broken branches than sturdy ones, exists only on paper, two pages taped together to accommodate the bits and pieces I had collected. I constructed it as an aid for interviewing a long-lost cousin, and then kept it on my desk as I wrote my book.

It was a huge help, a reference that I used so often that it became a bit tattered. Some day, I'll go back to it. I'll try to flesh out a few of the bare branches. I might even take a risk, and order some of those records from Eastern Europe. I'm curious, after all.

But not just yet. I have to finish this new story I'm working on.
©2009 Steve Luxenberg, author of Annie's Ghosts: A Journey Into a Family Secret

Author Bio
Steve Luxenberg has been a senior editor with the Washington Post for twenty-two years, overseeing reporting that has won numerous awards, including two Pulitzer Prizes for explanatory journalism. He lives in Baltimore, Maryland.

For more information please visit www.steveluxenberg.com

Saturday, May 2, 2009

The Life Story as a Decluttering Tool



Priceless Legacy exhibited for two days in Orlando at the National Association of Professional Organizers' annual conference.

This group of mostly women was a serious bunch of professionals. Although most seemed to suppress the urge to tidy up our booth or lecture us on time management, I was very impressed by the professional caliber of these people. Each PO practices a wide range of specific disciplines from residential (closet, kitchen, attic and garage) to commercial (office, warehouse, business process consulting). Most are very tactile and physical but some where more intangible in their orientation (time management and efficiency).

Of the hundreds that stopped by our booth, all were impressed by the quality of our life story packages. Some signed up as LCs on the spot and about 60 others indicated a strong interest in joining our cause.

The "buzz" of the show was the growing market for senior services. Senior move management in particular was of great interest to the attendees. Many see the Priceless Legacy Life Story as the perfect "decluttering" tool to organize the many photos and documents that are often carelessly stored at a senior house. By combining the best of these items in the context of a life story narrative, the senior, and his or her family, are able to enjoy their reminiscence without moving boxes, unpacking albums and accumulating "stuff." Of course, these ladies are also daughters themselves and many expressed the usual regret over not having made a Life Story or expectation over their need to do so.

We really do learn something new every day!

Wednesday, April 29, 2009

Timing IS Everything

A Dallas based Legacy Consultant working on the Life Story of a grand mother completed the interview and photo logging only last week. Last night, although not previously ill, the lady passed away. We are still in the draft review process, but think how closely we cut it? Had the family delayed even ten days more, we would not have completed the life story of this lovely lady.

Although it is sad that she did not live to see the final Life Story, it is a great comfort to the family that she will live on forever now.

The lesson is: Do not procrastinate!

But understand this: If the owner of the house had known at what time of night the thief was coming, he would have kept watch and would not have let his house be broken into.
Matthew 24:43