Saturday, April 11, 2009

Priceless Legacy Research

About a month ago, the company conducted an online survey. This is what we discovered:

65% of people surveyed have taken no steps to preserve the life stories of their key loved-ones (parents, grandparents).
The number one activity to preserve the past is digitizing photographs (26% have done this). Only 2% have written a book.

This is especially interesting when one considers that 79% feel a sense of regret over the failure to capture the stories of one or more loved ones. Likewise, 71% of those who have lost one parent to death, regret not having done more to preserve those precious life stories.

Numbers don't lie . . .this is indeed serious business. It seems that, for most, regret is inevitable if people do not take basic steps to preserve memories. As we say, Life Story preservation has always been important. Now it is easy and affordable.

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