Our infomercial data is finally in house. Although we got a lot of responses (calls and website visits), we found that the quality of leads was not what we expected. We are following up with telephone calls to those who requested more information and that conversion rate will dictate our future direction.
For the second test, we may use DJ endorsed radio spots in a local test.
Stayed tuned. It is all very interesting.
Showing posts with label infomercial. Show all posts
Showing posts with label infomercial. Show all posts
Wednesday, October 28, 2009
Tuesday, September 29, 2009
Almost there: Call to Action Video
This is the "soft offer" version of our infomercial "Call to Action" in rough form. We will now add graphics, 800 numbers and do some more editing . . .
Thursday, September 24, 2009
Call To Action Soundtrack
This is one of the three minute "call to action" spots that will run on our infomercial in a few weeks. It may change a bit and the images I have added (Life Story covers) are just for this posting. The actual infomercial will feature very different images.
I hope you enjoy!
Monday, August 3, 2009
Infomercial Testimonials Shoot
We spent two twelve-hour days on Friday and Saturday shooting testimonials with Priceless Legacy Clients and Subjects at the beautiful Crescent Court Hotel in Dallas.
What a triumph of emotion and positive feedback! Even I forget just how huge an impact our Life Stories have on people and families. It was exhausting but deeply rewarding and affirming.
Our commercial is going be a very productive and effective tool to get the word out.
Thanks to producer Peter Vogt and his team at Planned Reaction.
Monday, June 29, 2009
Priceless Legacy to Produce and Air an Infomerical
Priceless Legacy Chooses Planned Reaction to Create Infomercial
The Priceless Legacy Company Chooses Planned Reaction, Inc. to Produce a Television Infomercial
Dallas, Texas –June 29, 2009. The Priceless Legacy Company announced that after a thorough search, it had chosen Planned Reaction, Inc. of Sugar Land, Texas to produce its new television infomercial.
The Priceless Legacy Company is in the business of turning “regular people” into published and polished biography authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography package.
Planned Reaction is one of the nation’s premier creators of direct-response commercials and infomercials.
“Every minute, five Americans die” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “Most do nothing to preserve their personal histories and that is an omission we are driven to address. By partnering with Planned Reaction, we will be able to create an entertaining and effective piece of television programming to remind people about the importance of life story preservation. Peter Vogt and his team have a vast track record of creative and business success in this realm. We have high expectations for the project. ”
“This is a wonderful product; a new way to capture and pass on personal memories that would otherwise fade away and be lost forever,” said Peter Vogt, Planned Reaction President. “We are extremely proud to have been chosen to tell the Priceless Legacy story. We think this infomercial will have a lot of people reaching for their handkerchiefs – and their phones.”
The production will air nationally during late September, 2009.
About Planned Reaction, inc. (www.plannedreaction.com ):
Planned Reaction, Inc. is an award-winning, but more importantly, results delivering Direct Response advertising agency. Operating for the last sixteen years in Sugar Land, Texas, and prior to that in New York City, the company counts many well-known Fortune 500 names among its client roster, and is responsible for some of the highest performing television spots and infomercials ever created.
The Priceless Legacy Company Chooses Planned Reaction, Inc. to Produce a Television Infomercial
Dallas, Texas –June 29, 2009. The Priceless Legacy Company announced that after a thorough search, it had chosen Planned Reaction, Inc. of Sugar Land, Texas to produce its new television infomercial.
The Priceless Legacy Company is in the business of turning “regular people” into published and polished biography authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography package.
Planned Reaction is one of the nation’s premier creators of direct-response commercials and infomercials.
“Every minute, five Americans die” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “Most do nothing to preserve their personal histories and that is an omission we are driven to address. By partnering with Planned Reaction, we will be able to create an entertaining and effective piece of television programming to remind people about the importance of life story preservation. Peter Vogt and his team have a vast track record of creative and business success in this realm. We have high expectations for the project. ”
“This is a wonderful product; a new way to capture and pass on personal memories that would otherwise fade away and be lost forever,” said Peter Vogt, Planned Reaction President. “We are extremely proud to have been chosen to tell the Priceless Legacy story. We think this infomercial will have a lot of people reaching for their handkerchiefs – and their phones.”
The production will air nationally during late September, 2009.
About Planned Reaction, inc. (www.plannedreaction.com ):
Planned Reaction, Inc. is an award-winning, but more importantly, results delivering Direct Response advertising agency. Operating for the last sixteen years in Sugar Land, Texas, and prior to that in New York City, the company counts many well-known Fortune 500 names among its client roster, and is responsible for some of the highest performing television spots and infomercials ever created.
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