Priceless Legacy to Produce and Air an Infomerical

Priceless Legacy Chooses Planned Reaction to Create Infomercial

The Priceless Legacy Company Chooses Planned Reaction, Inc. to Produce a Television Infomercial

Dallas, Texas –June 29, 2009. The Priceless Legacy Company announced that after a thorough search, it had chosen Planned Reaction, Inc. of Sugar Land, Texas to produce its new television infomercial.

The Priceless Legacy Company is in the business of turning “regular people” into published and polished biography authors. The company does this by working a Life Story creation process that turns a two hour interview and up to one hundred photographs into a beautiful hard-bound biography package.

Planned Reaction is one of the nation’s premier creators of direct-response commercials and infomercials.

“Every minute, five Americans die” said Peter A. Gudmundsson, CEO and Founder of Priceless Legacy. “Most do nothing to preserve their personal histories and that is an omission we are driven to address. By partnering with Planned Reaction, we will be able to create an entertaining and effective piece of television programming to remind people about the importance of life story preservation. Peter Vogt and his team have a vast track record of creative and business success in this realm. We have high expectations for the project. ”

“This is a wonderful product; a new way to capture and pass on personal memories that would otherwise fade away and be lost forever,” said Peter Vogt, Planned Reaction President. “We are extremely proud to have been chosen to tell the Priceless Legacy story. We think this infomercial will have a lot of people reaching for their handkerchiefs – and their phones.”

The production will air nationally during late September, 2009.

About Planned Reaction, inc. (www.plannedreaction.com ):

Planned Reaction, Inc. is an award-winning, but more importantly, results delivering Direct Response advertising agency. Operating for the last sixteen years in Sugar Land, Texas, and prior to that in New York City, the company counts many well-known Fortune 500 names among its client roster, and is responsible for some of the highest performing television spots and infomercials ever created.