Monday, August 17, 2009

Alzheimer's Disease and Life Story books.

The Mayo Clinic understands the therapeutic benefits of life story preservation for victims of Alzheimer's Disease.

As neuropsychologist Dr. Glenn Smith wrote:

"Caregivers become the memory for their loved one with Alzheimer's disease. By gathering memories, you can bring important events and experiences from your loved one's past into the present. You're the link to his or her life history."

This is why families who are faced with the onset of dementia in a client need act quickly to preserve memories of the patient before memory loss or death make it impossible.

I know this from personal experience since my father suffered from the disease. It was hard on the family, especially for my mother who bore the weight of care. A completed Life Story would have eased my father's anxiety and served as a source of comfort for us all.

Saturday, August 15, 2009

Ten Reasons Why We Buy

Our staff production artist at Priceless Legacy, Angie Berg, sent this email to her detachment of Legacy Consultants that she coaches. I thought everyone might benefit from reading it.

Hello hard working Legacy Consultants,

As it is my job to motivate you (and myself), I found a great article and pasted the relevant information in this email to give you inspiration and make it a little easier to motivate your prospective Clients and Subjects.

________________________________________

To Turn More Prospects Into Paying Clients, You Must Motivate Them!
By Fabienne Fredrickson - Platinum Quality Author


There's a saying that goes "People don't care how much you know, until they know how much you care." And until you can tell someone what's in it for THEM to work with you, they won't pay attention to you or what you're saying.

Let's look at exactly what your ideal prospects are motivated by: The Motivators. Below is a list of the top 10 reasons, results or benefits that make people buy, according to Jim Edwards and David Garfinkel in the ebook entitled "Ebook Secrets Exposed" www.EbookSecretsExposed.com:

Here, according to them, are the most powerful motivators:

1. Make mo-ney

2. Save mo-ney

3. Save time

4. Avoid effort

5. Get more comfort

6. Achieve greater cleanliness

7. Attain fuller health

8. Escape physical pain

9. Gain praise

10.Be popular

They'll want more. You'll PULL them in. They'll call YOU, as opposed to you chasing THEM. It's such a beautiful thing to watch when that begins happening in your business.

If you want to read the entire article, click on the link below:
http://ezinearticles.com/?To-Turn-More-Prospects-Into-Paying-Clients,-You-Must-Motivate-Them!&id=1253259
________________________________________
What did you think?

I highlighted the motivators that are relative to Priceless Legacy’s products that can be used as motivators for your clients to buy. Below are reasons why these motivators relate to Priceless Legacy.

Save money – The important thing is that it gets done. We encourage people to do this themselves if they have the time (see save time), but if they were to hire a personal historian, the cost would be 3 or 4 times the cost that Priceless Legacy is able to offer due to our streamlined system.

Save time - We take a 2 hour conversation and up to 100 photographs and make a beautiful high quality book that tells your life stories (feelings and facts).

Avoid effort - Talk to us, send in some photographs and we’ll take care of the rest.

Get more comfort - Feels good to be connected – gives a sense of belonging. (Don’t delay and then wait too long)

Achieve greater cleanliness - Finally put all the important photos and stories of your life in one organized place.

Escape physical pain - You will feel regret and unworthiness if you don’t do it. You will also feel a peace of mind when a loved one is no longer with us.

Gain praise - Proud, connected, responsible, generous, smart and forward-thinking. This product makes all of our subjects feel special.

Be popular - Ultimate gift for the subject (and the family and community).

These are the things, statistically, that people want to feel when they purchase something. For one product to cover 8 out of 10 of the top motivators to make people buy makes it easy to sell as long as you know what it is that they want. Hopefully this is a bit of a twist on the messages that you have already been putting out there.

Also, hopefully my little notes from time to time motivate you! Good Luck!

As always, if you need anything, please don’t hesitate. I am here for you.

Sincerely,
Angie Berg

Friday, August 14, 2009

Priceless Legacy = Hickey Freeman

Since I first conceived of the idea for the Priceless Legacy Company, I searched for analogies to describe the concept. Early on I settled on the example of the custom tailoring industry spawning high quality company brands like Hickey Freeman.

In reading the company history on their website, I was struck by the degree to which their vision that "Somewhere between inexpensive off-the-rack garments and high-priced hand-tailoring existed an opportunity for a new enterprise" jives with Priceless Legacy. We too believe that people want quality service and merchandise but at a price that is a fraction of the individual craftsman approach of most personal historians.

Thursday, August 13, 2009

Infomercial Images

A few random images from the infomercial testimonials that we recently shot. We have a lot of very happy customers!





Thursday, August 6, 2009

Last English WW I Veteran Dies

Harry Patch, the last British veteran of WW I has died. His funeral can be seen here.

The passing of this 111 year old "Tommy" is a reminder that history lives among us in living people. Understanding is there for us too, if we only take the time to seek it. Most of us are not given as much time on earth as Mr. Patch, so how many stories of WW II, Korea, Vietnam and the home front will be lost between the time I write this and the time you read it? A tragedy that much be addressed by us all.

Monday, August 3, 2009

Infomercial Testimonials Shoot





We spent two twelve-hour days on Friday and Saturday shooting testimonials with Priceless Legacy Clients and Subjects at the beautiful Crescent Court Hotel in Dallas.

What a triumph of emotion and positive feedback! Even I forget just how huge an impact our Life Stories have on people and families. It was exhausting but deeply rewarding and affirming.

Our commercial is going be a very productive and effective tool to get the word out.

Thanks to producer Peter Vogt and his team at Planned Reaction.