The Economy and LifeStory Capture

Some business friends have said to me "What are you thinking by starting a business dedicated to preserving life stories in a turbulent economy like this?"

I have to confess, it does take a certain fortitude or maybe pigheadedness to defy conventional wisdom when the business press is streaming an endless parade of doom and gloom news.

But Priceless Legacy and the capture of LifeStories is a company and a cause that cannot wait. It is a sad fact that our elders grow old and someday die. The timing of their passing is not regulated by Wall Street and the economy but by forces far beyond our terrestrial understanding.

Our desire and need to preserve the life stories and lessons of our loved ones cannot be just "put on hold" until the economy bounces back in eighteen months. There is an urgency to our mission that cannot be denied.

Furthermore, it is times like these that are so hard on families and individuals that people turn back to the important things in life. If fancy cars and exotic vacations are out of reach, maybe getting in touch with the wonder and love of family and friends becomes more appealing. We also learn to understand the emotional impact of growing up in the Great Depression or the other economic dislocations that our parents generation survived and we of the Baby Boom and Gen X largely escaped.

Nobody likes a down economy (OK, few like a down economy) but we have a concept that cannot be kept down by even a serious recession. Also, this is a time when more people will consider becoming a Legacy Consultant. Since attracting and deploying LCs is key to our strategy and mission, this can only be a good thing.