Sunday, November 23, 2008

Price

Price is the final and only economic factor that gets in the way of accomplishing life story and lesson preservation.

Official biographers and ghost memoir writers have been around since alphabets were invented but they were always the privilege only of the very wealthy. In recent decades a cottage industry of "personal historians" has also emerged. The personal historians (some of whom are, like me, members of the trade association called the Association of Personal Historians) are typically diligent, earnest and effective. What they are not, to generalize, is cost effective.

Because individual personal historians work alone in most cases, they do not enjoy the benefits of scale and brand. By offering both, Priceless Legacy is able to significantly lower the cost of producing a high quality LifeStory package. We have disaggregated the tasks associated with custom book production. Some are left in the field for the Legacy Consultant to deliver (selling, interviewing, photo archiving, draft approval) and others are centralized at the PLC corporate entity (layout, production, technology, billing, printing, customer service etc.)

Just like a quality off the rack suit at Nordstrom or Brooks Brothers is a better value than a custom made garment at an independent tailor, so it is with our offering.

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