Wednesday, November 19, 2008

Pegasus News

A web news site called Pegasus News ran a nice piece on Priceless Legacy: click here

It is fitting that Pegasus News was one of the first news organizations to cover our new company. Their mission, as I understand it, is to cover news on a “hyper-local” basis. The theory is that people care most about news and information that is local and intimate. This makes for small markets will intense focus and "stickiness." I agree with this premise but look beyond simple geography for evidence of this fact.

At Priceless Legacy, we know the bonds of family and time to be even stronger than the power of place. It is curious how we often know so much about the location we were raised and yet know so little of those who came before us. That is why we are so firmly dedicated to the mission of helping people preserve their life stories for the benefit of future generations. The old cliché is accurate, we can only know where we are going if we know from where we come.

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