"Selling" is still the "S - Word" for too many Legacy Consultants. Images of used car salesmen and "pushy" network marketers help us define who we do not want to be.
I suggest that if the word "Selling" has too much baggage for you, it is time to consider the word "sorting" instead. Think about it. You already know and believe that life story preservation is important and vital for families, individuals and communities. You would not be a Legacy Consultant otherwise.
So if you value our message (that life story preservation is important and urgent) and our product (the Life Story package that makes life story preservation easy and affordable), it stands to reason that others will too. After all, you are not the only person to love and respect your parents or grandparents.
Your task therefore is to "sort through" people to find those for whom our message and product resonate and make sense. You can not "cram" this idea down an unwilling throat. So don't waste your time psyching yourself out that you will somehow unethically "fool" or "push" someone into buying a Life Story Package. It has not yet been done. Besides, there are far too many strong prospects out there to worry about those for whom this is not a fit.
By displaying your passion for the mission and product, you will attract those who want to learn more. You will be solving problems and giving a gift. Is this selling? Well, I don't really care what you call it. It is "sorting" for sure. A lot of people NEED Priceless Legacy and the message of life story and lesson preservation. You are in a position to sort through the hundreds and thousands of people in your circles to find those you can help. Don't let an obsession over terminology stand in your way.
Showing posts with label values. Show all posts
Showing posts with label values. Show all posts
Friday, April 3, 2009
Sunday, March 29, 2009
Drawing Out Wisdom From Parents
A very wise and insightful piece as in the New York Times a few days ago. Thanks to Legacy Consultant Jody Murphy for bringing it to my attention. Writer Anne Roark describes the major insights from Henry Alford's new book How to Live: A Search for Wisdom From Old People.
The article articulates the satisfactions that accrue to all who undertake the preservation of life stories and lessons. It even has some handy "how to advice" on managing interviews.
The article articulates the satisfactions that accrue to all who undertake the preservation of life stories and lessons. It even has some handy "how to advice" on managing interviews.
A final word if you’re still reluctant to start the interviewing. Mr. Alford says that people are “repositories of knowledge” and the elderly “the keepers of wisdom,” and he cites an old African saying: “The death of an old person is like the burning of a library.” Many people have complicated relationships with parents, but all of us love libraries.
Monday, January 19, 2009
PLC Core Values
There are 10 core values at the Priceless Legacy Company:
1. Every life story is precious and deserving of preservation.
2. The preservation of one’s life story is not a vanity but an obligation to the future.
3. The only act of selfishness is to not preserve one’s story
4. Something is better than nothing: do not let perfectionism abet procrastination
5. Our Legacy Consultants have an extraordinary and special mission to preserve life stories; PLC will support their efforts at every turn.
6. Mistakes are OK. The failure to learn from them is not.
7. Time is of the essence. Priceless stories are lost when we do not attack aggressively in the marketplace.
8. Respect Client’s and Subject’s wishes for privacy and confidentiality.
9. Conduct yourself with fairness and integrity at all times.
10. If we “do the right thing” for our Clients, Legacy Consultants, staff and investors, good things – including financial gain – will ensue.
Wednesday, January 14, 2009
Most Lives Vanish
A friend referred me to a 2006 novel by Paul Auster called Brooklyn Follies. Towards the end of the book there are a few pages that capture with wonderful precision the need for our company. I will excerpt a few paragraphs over the next few days.
Most lives vanish. A person dies, and little by little all traces of that life disappear. An inventor survives in his inventions, an architect survives in his buildings, but most people leave behind no monuments or lasting achievements: a shelf of photograph albums, a fifth-grade report card, a bowling trophy, an ashtray filched from a Florida hotel room on the final morning of some dimly remembered vacation. A few objects, a few documents, and a smattering of impressions made on other people. Those people invariably tell stories about the dead person, but more often than not dates are scrambled, facts are left out, and the truth becomes increasingly distorted, and when those people die in their turn, most of the stories vanish with them.
Most lives vanish. A person dies, and little by little all traces of that life disappear. An inventor survives in his inventions, an architect survives in his buildings, but most people leave behind no monuments or lasting achievements: a shelf of photograph albums, a fifth-grade report card, a bowling trophy, an ashtray filched from a Florida hotel room on the final morning of some dimly remembered vacation. A few objects, a few documents, and a smattering of impressions made on other people. Those people invariably tell stories about the dead person, but more often than not dates are scrambled, facts are left out, and the truth becomes increasingly distorted, and when those people die in their turn, most of the stories vanish with them.
Monday, January 12, 2009
A Higher Authority
3 what we have heard and known,
what our fathers have told us.
4 We will not hide them from their children;
we will tell the next generation
Psalm 78 says it pretty well . . . Like Hebrew National Hot Dogs, we at Priceless Legacy clearly answer to a higher authority!
what our fathers have told us.
4 We will not hide them from their children;
we will tell the next generation
Psalm 78 says it pretty well . . . Like Hebrew National Hot Dogs, we at Priceless Legacy clearly answer to a higher authority!
Tuesday, January 6, 2009
Legacy Consultant Experience
In this unedited video, Priceless Legacy Consultant Danielle Heles talks about why she became a Legacy Consultant and what the experience means to her.
Danielle is a married mother of two and has two LifeStories to her credit since signing on as an LC in late October, 2008. She is typical of our successful Legacy Consultants. She loves people, stories and helping people preserve their legacies.
Danielle is a married mother of two and has two LifeStories to her credit since signing on as an LC in late October, 2008. She is typical of our successful Legacy Consultants. She loves people, stories and helping people preserve their legacies.
Thursday, December 11, 2008
Values of the Priceless Legacy Company
The Priceless Legacy Company believes in certain values:
1. Every life story is precious and deserving of preservation.
2. The preservation of one’s life story is not a vanity but an obligation to the future.
3. The only act of selfishness is to not preserve one’s story
4. Something is better than nothing: do not let perfectionism abet procrastination.
5. Our legacy consultants have an extraordinary and special mission to preserve life stories – PLC will support their efforts at every turn.
6. If we “do the right thing” for our customers, legacy consultants, staff and investors, good things – including financial gain – will ensue.
7. Mistakes are OK. The failure to learn from them is not.
8. Time is of the essence. Priceless stories are lost when we do not attack aggressively in the marketplace.
9. Respect clients' and subjects' wishes for privacy and confidentiality.
10. Conduct yourself with fairness and integrity at all times.
1. Every life story is precious and deserving of preservation.
2. The preservation of one’s life story is not a vanity but an obligation to the future.
3. The only act of selfishness is to not preserve one’s story
4. Something is better than nothing: do not let perfectionism abet procrastination.
5. Our legacy consultants have an extraordinary and special mission to preserve life stories – PLC will support their efforts at every turn.
6. If we “do the right thing” for our customers, legacy consultants, staff and investors, good things – including financial gain – will ensue.
7. Mistakes are OK. The failure to learn from them is not.
8. Time is of the essence. Priceless stories are lost when we do not attack aggressively in the marketplace.
9. Respect clients' and subjects' wishes for privacy and confidentiality.
10. Conduct yourself with fairness and integrity at all times.
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