Thursday, March 26, 2009
Association Partnership Program
Priceless Legacy is piloting a new initiative called the Association Partnership Program ("APP"). Many associations, organizations and groups, share Priceless Legacy's commitment to the importance of life story preservation. These groups include churches, temples, affinity and community organizations, schools, and non-profits. Some seek content for social programs and others strive to offer value for their membership. Most also seek innovative programs and means for assisting fundraising efforts, especially in these trying economic times.
These associations understand that the preservation of life stories is a service to the subjects themselves, their families, and their communities.
The Priceless Legacy Company is pleased to offer the APP to help groups reach these objectives through support of our company's mission to preserve life stories and lessons.
The Association Partnership Program offers groups:
Revenue (donation) sources
Discounts for membership
Intellectual content for programs
An innovative recognition program for members and donors.
When an association or group accepts the Priceless Legacy APP, it will be eligible for a 10% royalty on sales of Life Story packages payable at the completion of each story process. (Half of this comes out of the LC's compensation and the other half from the company). In addition, the company will honor a $50 discount for all members of the group.
In return, the company requires good faith access to the membership of the group. This may include but is not limited to non-cost access to print and email newsletters and magazines, live educational events ("Legacy Workshops") and other marketing mentions as appropriate and available.
The reason that the LC must "chip" in to fund half of the royalty is to make sure that it makes good business sense to strike the deal with the association. Many times, you will get access to these organizations with out having to "strike a deal." So don't lead with the idea, just hold it in reserve (and get authorization from the company first).
In order to qualify for the APP, the Association or Group must complete the APP Qualification Form and submit it to the Legacy Consultant or directly to the company. It will be in the Resource Center online by Friday.
Give us feedback as we test this exciting concept.
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