Ethical Wills in the Denver Post

The Denver Post ran a very comprehensive article about Ethical Wills on Feb 22. I prefer the term Legacy Letter or LifeLesson Book. As Priceless Legacy continues to grow, I look forward to developing a product line around these important publications. Not just the elderly should think about preparing a LifeLesson Book. I have prototyped one already, but the company will not introduce products like that for at least a year. We need to remain focused on our LifeStory business. It is where the need clearly is today.

In fact, I calculated today that with 2.3 million Americans dying each year, we are going to need 700,000 Legacy Consultants to capture all those stories if each one does 3 per year! . . . and we assume that 200,000 preserve their stories themselves. I doubt we'll ever get that large but we won't run out of work either!