In a staff meeting this morning, I was grasping for straws to make a point and I came up with an analogy that may (or may not!) resonate with our readers.
Imagine a hip dance club (what may have been called a Disco in a more naive time . . .). Who is effective at meeting members of the opposite sex? Is it the bling-bedazzled obnoxious guy who "hits on" every woman in the place with a direct "Hey baby, what's happening?" Or, is it the man or woman on the dance floor who is moving with the beat and clearly enjoying him or herself? With whom would you rather hang out?
Selling the life story preservation concept is much the same way. The ones who exhibit confidence and authenticity (who metaphorically really enjoy the "music") are successful and the ones who think a hard-core frontal assault is the only way are most often disappointed.
Show your passion, tell your story and be authentic. Good results follow.
Friday, March 6, 2009
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